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New Levi’s® Campaign “For Now, For A Lifetime” Celebrates Moments of Instincts featuring Deepika Padukone- With deals worth Rs 17 cr a year, Virat Kohli beats Dhoni and Sachin in endorsementsCaptain-in-the-making, whose exploits on the field, combined with his youth, good looks and never-say-die attitude, makes him a winner off ...
- CCIS: 1305 Levi's to woo mass market with DenizenLevi Strauss has withdrawn several brands like Dockers, Sykes and now Signature from the Indian market. However, it is now set to introduce...
- Arvind Mills eyes Rs 2,500 cr revenue from lifestyle divisionTextile and retail major Arvind Mills is eyeing a Rs 2,500 crore revenue from lifestyle division Arvind Lifestyle by FY'15.
- Denizen takes Indian trialUS jeanswear company Levi Strauss & Co has zeroed in on Karnataka to test-market its mid-market brand, Denizen.
- EMI scheme will be trendsetter in organised retailShyam Sukhramani, Marketing Head, Levi Strauss India spoke about product innovation and how Levi’s is trying to excite the Indian youth.
- Global luxury apparel retailers eyeing Indian mktsThe fashionista dream is alive and kicking. But it’s no longer strictly elitist! With the US and Europe still grappling with recession, glo...
- Getting pricey new premium themeTop consumer goods brands such as Audi, CK, Nike, Swarovski, Gant and Puma, along with many others, are reporting brisk business in premium...
- VF-Arvind Brands doffs Hero, Riders & Lee YouthUS-Indian apparel joint venture VF-Arvind Brands is about to pull the plug on three of its international brands, citing a slower-than-expec...
- Levi's sharpens focus on high endThe premium side of the Indian denim story is gathering momentum. The most ubiquitous denim brand, Levi’s, is now betting heavily on the “s...
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