Health conscious urban consumers sip on functional beveragesFunctional beverages are non-alcoholic drinks that include yoghurt & dairy drinks, sports & performance drinks, functional milk, enhanced w...
Bisleri enters energy drink segment with caffeine-free URZZABisleri has forayed into the energy drink segment with 'URZZA' and is eyeing a sales target of 10 mn cases in one year, a company executive...
We'll market Urzza without celebrity endorsements, says Ramesh Chauhan, Chairman, BisleriRamesh Chauhan, founder of soft drink brands such as Thums Up and Limca, is all set to return to the aerated beverages market with a functi...