When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

A significant majority of retailers now feel more confident using digital platforms for daily operations, leading to increased digital paym...

India's financial landscape is rapidly digitizing, with smartphones becoming central to everyday money management. Once separate, banking a...

India's unique relationship with technology, where smartphones serve as the sole device for millions, positions it as a crucial testing gro...

A freelance translator uses 21 credit cards as a financial tool, saving Rs 50,000-55,000 annually by optimizing spending. Through meticulou...

They pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...

India's new Unified Lending Interface, ULI, promises to fix credit access. However, its true impact depends on fintech companies.

Women are learning to keep pace with the ubiquitous apps and AI, shrugging off dependence on their kids for financial transactions, online ...

PayU is ramping up its AI-led payments push, building infrastructure for agentic commerce as UPI volumes surge and digital transactions sca...

RBI has cancelled Paytm Payments Bank licence over compliance lapses. This and more in today's ETtech Top 5.

Consumers now meticulously compare credit card offers before making purchases, turning transactions into value calculations. Credit cards a...

Women in rural and semi-urban India are increasingly using UPI for daily expenses like groceries and bills. A report highlights their growi...

The Reserve Bank of India increased the UPI Lite transaction limit to ₹1,000, with a total limit of ₹5,000. The National Payments Corporati...

UPI has revolutionised day-to-day payments in the country, offering convenience, speed, and safety. Beyond standard UPI, options like UPI L...

UPI, introduced by NPCI, transformed how transactions are conducted in India. It facilitates instant money transfers through mobile devices...

Paytm UPI Lite Wallet approach helps users manage their small daily expenses efficiently, without the hassle of multiple entries in their b...

To begin with, the concept of mobile wallets is similar to physical wallets. You need to put some money in your mobile wallet through top-u...