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‘I isolated myself, gained 45 kilos’: How IAS officer Pari Bishnoi transformed her life and cracked India's toughest exam UPSC with AIR 30IAS officer Pari Bishnoi, who achieved AIR 30 in UPSC, shared her journey of overcoming stress eating and gaining 45 kilos after failing he...- TV retains edge among affluent India as brand equity slips for FMCG majorsDespite a growing affluent consumer base, large FMCG brands face declining penetration and volume share in India. A Kantar study underlines...
- India’s shopping spree now runs on the people you follow, influencing choices & businessIndia is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, influencing millions. ...
- Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagementElevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable ...
- Pay-TV might be having a hard time now, but it's too early to write it offIndia's pay-TV industry is facing a decline in subscribers, falling below 100 million for the first time in 30 years due to competition fro...
- Video on demand category generated $1.04 billion in revenues during H1 2024The premium video-on-demand market in India saw a significant rise in the first half of 2024, generating $1.04 billion in revenues. Local c...
- Accelerate Your Career with Gen AI with the Top 07 Gen AI programs
- India's video entertainment ecosystem to touch $13 billion revenue by 2028: MPAThe video entertainment economy is projected to grow 8% annually on average, reaching $13 billion by 2028, according to a Media Partners As...
- Why metrics to measure education spending need to be redefinedUnspent funds for school education initiatives will increase the calls by UGC and higher education bodies to restore their budgets that saw...
- Why user-generated content in advertising is the buzzwordSocial media, our modern-day stage, has catapulted the impact of user-generated content to new heights.
- India's digital ad spending to reach $21 bn by 2028"Upon mapping market sizing across media agencies, we observe a significant under-reporting of digital ad spend in India. However, our proj...
- Rusk Media raises $9.5 million in funding led by Audacity VC, DAOL InvestmentExisting investors InfoEdge Ventures, Mistry Ventures, and Nazara also participated in the round.
- Institutes told to cut ties with edtech firms; states line up to woo TeslaThe University Grants Commission (UGC) and the All India Council for Technical Education told educational institutes to cancel their partne...
- #PepsiSwagStepChallenge garners a massive 12.5 billion views on MX TakaTak
- Despite Covid impact, media and entertainment industry to grow at 10.1% CAGRIn terms of individual segment market size as a percentage of total industry revenue, OTT video is expected to see the largest gain and rea...
- ZEE5 gears up to rival TikTok with short video appThe meteoric and somewhat controversial rise of TikTok in India over the last year has led to a lot of technology players, both Indian and ...
- Sing bhajans at campuses on Gandhi Jayanti, UGC asks universities & collegesThe UGC circular says bhajans can be sung in different languages on the lines of “mile sur mera tumhara”.
- I want to make it clear lynching is a crime, no matter the motive: PM Narendra ModiPM Modi explains why job creation is more than what’s reported, ‘mahagathbandhan’ is a mirage, how laws are getting friendlier for the hone...
- Institutes of Eminence status given without field visits, rankingsEEC was announced in February and started work on April 2 with a briefing by HRD secy and UGC chairman.
- Govt blocked 254 URLs in 2013Government has blocked a total of 254 URLs or uniform resource locators in 2013, Parliament was informed today.
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