Ad spends in India set to zoom past ₹1 lakh crore mark in 2022The report also suggests that India will be the fastest growing market among the top 10 markets globally. It is ranked at number 9 globally...
Stack raises $4.5 million in a seed round from a clutch of investorsThe Bengaluru-based fintech has also recently launched its investment app on the Playstore. The app provides customised investing solutions...
Online shoppers to reach 500 million by 2030: MMA-GroupM reportGroupM South Asia president (growth and transformation) Tushar Vyas said: “Growth in internet users, reduction in data prices and changing ...
Short video apps' user numbers zoom in 2021As per the report, entertainment platforms have seen a 90% increase in MAUs in 2021, while average time spent on these platforms have gone ...
Breath of fresh air: Nanoclean has a novel way to help city dwellers fight pollutionWhile, in the peak season, product sales hover between 20 - 30 lakh units per month, in the off season which is from May - August, it is ar...
India remains fastest growing ad market in the world with AdEx growth estimate of 14% in 2019: GroupMAs per the latest ad forecast report, total ad spends in India is estimated to grow at a rate of 14.3%, when globally, the growth is expect...
Gujarat Rajya Sabha poll: Changed legislative math may play spoiler for BJPElections for the 58 seats vacant across the country are slated to be held on March 23. Out of these, four are in Gujarat which are present...
An IIT-Delhi startup develops a cost-effective device to reduce risk of respiratory diseaseThe device, priced Rs 10, is a filter that you can cover your nostrils with. It is not very conspicuous as the edges that stick to the bott...
- Global concern for Sunderbans
The World Heritage Committee has expressed alarm over a massive oil spill in the Bangladeshi side of the Sunderbans — a world heritage site...
GroupM plans separate unit for ecommerce, digital businessA top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.
GroupM names Lakshmi Narasimhan as the chief growth officer for South AsiaIn this new role, Narasimhan will be responsible for GroupM's geographical expansion within India as well as other South Asian markets.
Companies like Olx, TaxiForSure start placing targeted ads on e-tail sitesWhile it gives e-tailers a chance to monetise traffic, it helps brands release relevant ads, which are less likely to appear as distraction.
Pop-up ads: Global phenomenon arrives in India big timeProgrammatic buying in India is already worth around Rs 2,000 crore, about two-thirds of the annual Rs 3,500-crore digital advertising expe...
IPL striking gold on social media platforms like Twitter, Google+ & Youtube with corporate advertisersWhile Pepsi has tied up with Twitter to allow viewers to play cricket on the social media platform, Google + is doing special Hangout sessi...
- Ads help running business of 'free'
People love anything free and this has been reaffirmed repeatedly in the value-added services space. This is where advertising could be bro...
- Minds of the mobile space put together future possibilities
Leading players from many of the above mentioned areas gathered at The Economic Times Mobile Marketing Summit to discuss recent progress an...
- Gujarat to host Dishman, Suzlon, Sterling SEZs
The Rs 220-crore Dishman Pharmaceuticals & Chemicals, one of the leading active pharmaceutical ingredient makers in India, is planning to d...