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TRIPADVISOR TRANSPARENCY REPORT
The internet is rife with fake reviews. Will AI make it worse?Phony reviews have long plagued many popular consumer websites, such as Amazon and Yelp. They are typically traded on private social media ...
23 Dec, 2024, 06.06 PM IST
View: Great places to work? What you see and what you getOf course, workplace health and being a “great place to work” may not be the same thing – but intuitively these two workplace measures woul...
15 May, 2018, 09.40 AM IST
Highly engaged hotels rate higher on popularity chart: ReportWhen review content is published within the hotel's direct booking channel, they provide travellers with a sense of transparency and credib...
13 Sep, 2015, 07.08 PM IST
Highly engaged hotels rate higher on popularity chart: ReportThe report also found that highly engaged hotels see 30-40 per cent more traveller interaction with revenue-driving products like business ...
13 Sep, 2015, 03.39 PM IST
Why investors are betting on new-age innovative travel portal start-ups like TravelTriangle & RoutofyThese ventures give users a platform to find ways to book hotel rooms and even holidays without the discomfort of long queues or visits to ...
17 May, 2015, 02.13 AM IST
Connected consumers compelling cos to react instantly to complaints or risk online backlashIt is impossible to ignore the feedback. The challenge is to differentiate the signals of customer unhappiness from the noise of the intern...
01 Feb, 2015, 04.58 AM IST
Guide to managing online reputation and salvaging it in case of damageOpinions on social networks can go viral in minutes and rise to a tidal wave of negative perception that can destroy brand equity.
10 Feb, 2013, 12.44 PM IST