Prashant Gupta is responsible for the textiles-to-telecom conglomerate's e-commerce fashion venture Abof as its president and chief executi...

A growing number of apparel etailers are opting for virtual fitting rooms on their platforms, improving customer experience to beat competi...

Unlike other shopping portals, abof will not give discounts and will display a curated collection rather than a lot of options.

Aditya Birla Group today launched its e-commerce portal for apparel -- abof.com -- as the company remained bullish on the online shopping s...

Besides time-wear, the brand has evaluated eyewear and writing instruments, which it will launch subsequently, a top company executive said.

Small towns and cities are driving the business at Trendin.com, the ecommerce initiative of Aditya Birla Group-owned Madura Garments.

Within a year of its launch, sales of Trendin have equalled those of 30 branded stores, or close to 1% of Madura’s turnover.

The brand will be created keeping in mind both offline and online trade,” said a senior official who didn’t wish to be identified.

The fashion business in India through e-commerce portals is expected to see a turnover of $ 35 billion by 2020 says experts.

In 2013, Aditya Birla inherited 65 Pantaloons outlets and the Mumbai-based conglomerate has so far added 40 stores in the past two years.

A handful of brick and mortar retail businesses of the A V Birla group, Reliance Industries, Tatas, Arvind and Future group have joined the...

A clutch of technology startups is heating up competition for established players like Infosys, TCS, IBM and Mu Sigma in the data analytics...

A clutch of technology startups is heating up competition for established players like Infosys, TCS, IBM and Mu Sigma in the data analytics...

Bookadda is an online books retailer, Acadzone focuses on online retail of academic books and test prep materials and Koolskool focuses on ...

“We want to bridge the gap between online and offline. I believe it is only a matter of time before these channels merge.”

Online retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Intern...

Aditya Birla group’s Madura, which owns brands like Louis Philippe & Allen Solly, has just gone live with an e-commerce project trendin.com...