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TRANCEND BRAND CONSULTING
Amitabh Bachchan terminates ad contract with tobacco brandThe developments come in the wake of social media posts about actors including Bachchan, Hrithik Roshan, Shah Rukh Khan and Ajay Devgan end...- FMCG cos start increasing prices selectively; the first in a year; say hikes unlikely to impact demandMarico said in a quarterly update this week that inflationary pressures in key raw materials necessitated taking price increases across bot...
- Chinese brands, endorsers may go slow on promotions; some pull out ads, some plan to play up make-in-India credentialsChinese brands and celebrities endorsing them run the risk of the anti-China sentiment if they go all out to promote brands in the prevaili...
- Movenpick may exit sole 5-star property in bengaluruMovenpick is a premier business hotel world over, based on a Swiss hospitality theme. In India, it positioned itself as a five-star.
- Virat Kohli hikes endorsement fee to Rs 5 crore/day, highest among Indian celebritiesVirat Kohli's fee earlier ranged between Rs 2.5 cr & Rs 4 cr a day. The increase comes as the renewal of his endorsement deal with PepsiCo ...
- Nestle India revamping coffee brand NescafePrasoon Joshi, executive chairman, McCann WorldGroup, the agency on the Nescafe account, declined to comment on its advertising plans in In...
- Infographic visual resumes: Job aspirants experimenting with new ideas to lure recruiters"One out of 20 resumes our hiring team gets is infographic-based," says Amit Das, senior vice president, group HR for RPG Group.
- Employees tattoo company names on selves to show loyalty to employersThe body, in many cultures, is offered to the Gods for appeasement. Some employees are offering a similar compliment to their employers.
- 40-plus age group emerge as fastest growing consumer segment for wellness firmsThe 40-plus group has emerged one of the fastest-growing consumer segments, at least in the beauty business.
- Mysore Sandal: The sarkari soap MNCs can't wash awayStarting as a king's whim to becoming a state enterprise that faced post-reforms bankruptcy and now a viable PSU, Mysore Sandal's manufactu...
- Coke, Nestle JV puts roll-out of Nestea under reviewCoca-Cola and Nestle are reviewing the nationwide rollout of their ready-to-drink iced-tea brand, Nestea, test-marketed in Mumbai a year ag...
- Ashok Leyland all set to become Hinduja LeylandAshok Leyland is in the process of going through a major branding exercise which will include a change in its logo, name as well as categor...
- Five ways to ask your boss for a raise and get it tooIndustry heads say that employees must realise exactly what they are asking for. Salary hikes depend on company structure.
- Cafe business becomes big draw as Bangalore's chic set splurgeRising income levels and a tendency to splurge on eating out is becoming a big business opportunity in the city.
- Eateries cash in on rising income, willingness to spendBangaloreans’ rising appetite for kheema dosa and crisp bacon is transforming the city’s posh neighbourhoods into high streets as former fl...
- Bharti rings in deal with WPP armBharti Airtel has signed a multi-million dollar deal with Brand Union, a consultancy owned by communications giant WPP, as it prepares for ...
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