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High profile employees leave DDB Mudra Group to join ex-COO Pratap Bose's new ventureBose is set to start a new venture by the end of June accompanied by a few of his former colleagues.- Shopper marketing is gradually developing in India: Prof Piyush Kumar Sinha, IIM – AhmedabadOne of the factors contributing Shopper marketing is emergence of open format stores where shoppers take their own decisions without direct...
- DDB Mudra to rebrand MaatraMaatra is the first attempt by an Indian marketing communications group to hive off the functions usually performed by an in-house studio i...
- Omnicom group unveils a new identity for DDB MudraOmnicom group unveiled a new identity for Mudra on Tuesday, just a few months after buying out the advertising agency.
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