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Red Bull, Campa, Monster and other beverage cos get notices over 'energy drink' claimsIndia's food regulator, FSSAI, has cracked down on major beverage brands like Red Bull and Monster, issuing notices for using the 'energy d...- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Usernaam ke Vaaste? Some things to consider about the ruckus over WhatsApp introducing usernamesWhatsApp's introduction of usernames, a feature long present in rivals like Telegram and Signal, has sparked debate, particularly in India....
- WhatsApp pushes back on privacy concerns over username featureWhatsApp announced last week that users can now reserve a username to use once the feature fully launches later this year. The idea, as per...
- Meta names Alex Schultz first chief data officerMeta is reshuffling its leadership to bolster its AI and data strategy. Alex Schultz, previously Chief Marketing Officer, is now the compan...
- FSSAI crackdown on energy drink brands; issues notices to 6 firms including Red Bull, PepsicoFood Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...
- 'WhatsApp has to worry, not us': Govt warns messaging platform over fraud risks as username feature sparks privacy debateThe recently announced WhatsApp username feature is under scrutiny, amid concerns over impersonation and scams. While WhatsApp claims safeg...
- Lionel Messi breaks the internet in viral Spider-Man promo with Tom HollandFootball icon Lionel Messi and Spider-Man star Tom Holland have teamed up for a thrilling promotional video for 'Spider-Man: A New Day'. Th...
- Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
- Bombay High Court grants relief to Vadilal Mumbai branch in dispute over brand rightsThe Bombay High Court has granted interim protection to the Mumbai branch of Vadilal ice cream, recognizing its long-standing rights to the...
- Oyo parent files updated DRHP for Rs 6,650 crore IPO: Key things to knowOyo's parent company, Prism, has filed for a Rs 6,650 crore IPO, with plans for a potential pre-IPO placement. The bulk of the funds will b...
- Over 10% of luxury home sales now come from NRIs across key global markets: Whiteland's Sudeep BhattIndia's luxury housing market is experiencing a structural transformation, attracting significant global capital, particularly from Non-Res...
- Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demandSmartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- Reshaping India’s laddoo scene with craft and care: Meet The LaddoowalaThe Laddoo Wala redefines Indian gifting by blending heritage with modern sensibilities. Founded on a passion for India's sweet legacy, the...
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Will a strong brand play the role it is supposed to? 4 consumer electricals stocks with upside potential of up to 28%Many companies in this space have underperformed the broader market. The underperformance did not happen without reason. Margins were under...
- India’s anti-obesity drug market sees slower growth after initial surge in generic semaglutide salesIndia's anti-obesity drug market sees a slowdown after initial generic semaglutide sales. Demand has eased from its peak, with growth moder...
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