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TIKTOK ADVERTISING STRATEGIES
TikTok, facing a US ban, tells advertisers: We're here and confidentAt its annual ad pitch, TikTok reassured marketers of its future despite a looming US ban unless ByteDance sells. With 170 million US users...07 May, 2025, 08.49 AM IST- Is Meta launching Instagram Reels as a separate app to replace TikTok?In 2018, Meta introduced Lasso as a rival to TikTok, but the app struggled to attract users and was discontinued after two years.27 Feb, 2025, 10.24 PM IST
- How a sale of TikTok would work and who might buy itSince signing the order to sell TikTok to a non-Chinese owner by early April, Donald Trump has dropped a series of often conflicting hints ...05 Feb, 2025, 08.48 AM IST
- TikTok US ban: China weighs sale to Elon Musk as one possible optionChinese officials are considering Elon Musk to acquire TikTok's US operations if the app faces a ban. Musk, a prominent Trump supporter, co...14 Jan, 2025, 08.19 AM IST
- TikTok creators fear economic blow of US banAyman Chaudhary turned her love for reading into a living on TikTok, posting video snippets about books like those banned in schools in ult...28 Apr, 2024, 04.08 PM IST
- Chinese TikTok sellers complain of under-fire platform tightening US rule enforcementChinese-owned TikTok, which faces the threat of having to divest its US operations or be banned, has in recent weeks taken a harder stance ...27 Mar, 2024, 03.58 PM IST
- TikTok's new Amazon copycat Shop is full of cheap Chinese goodsTikTok's effort has been discussed internally as a “community commerce” effort, according to people familiar with the matter, meaning it’s ...10 Sep, 2023, 09.52 AM IST
- China’s TikTok denies report of delay in launch of US shopping platformAs of March, TikTok had 150 million monthly active users in the United States, up from 100 million in 2020.10 May, 2023, 10.55 PM IST
- Want to grab a Grammy? Pass the TikTok test!From Lizzo to Gayle, Grammy nominees highlight TikTok's sway in music02 Feb, 2023, 06.42 PM IST
- Social media revenue growth expected to slow as TikTok, Apple competeAnalysts had expected some degree of slowing growth after 2021. However, growing competition from viral short-form video app TikTok and App...21 Jul, 2022, 06.11 PM IST
- Covid impact: TikTok stares at a gloomy India pictureDownloads of the social media platform in India fell 34% in April and 28% up to May 23.27 May, 2020, 09.52 AM IST
- The rise of TikTok amid Covid-crisis: How the app got acceptance from India’s social media eliteThere has been a surge in the visibility of TikTok on other popular platforms.24 Apr, 2020, 05.13 PM IST
- The show may be short-lived for TikTokThe app amassed an estimated 177 million first-time users across the Apple App Store and Google Play for the third quarter ended September....25 Oct, 2019, 09.06 AM IST
- Brands increasingly use social media-only approach in media campaigns, experts divided over resultsWhile some believe in the power of multi-media and multiple touch points, other advertisers and marketers say the focus is on getting more ...10 Oct, 2019, 07.56 PM IST
- Moneyback plan: TikTok to grow content creator base hereAdopts from YouTube playbook, bets on user-generated content to grab advertisers’ attention.10 Jun, 2019, 08.08 AM IST
- Decoding TikTok's appeal: Fun, fad or a new 'friend'?TikTok overtook Facebook as the most downloaded social networking app globally in Q1, 2019.25 May, 2019, 06.07 PM IST
- TikTok’s relentless growth in India is hitting FacebookByteDance, the world’s most valuable startup, is banking on its global product approach and user-generated content to win over the Indian m...21 May, 2019, 12.29 PM IST
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