Finance minister Arun Jaitley’s Budget proposes to spend more on the rural side with an aim to double the farmer’s income in five years.

Earlier, EHCL was licensee for Tiger balm, and with its own brands, Elder Healthcare has projected a turnover of Rs 300 crore by year 2013.

In an interview with ET Now, Anuj Saxena, MD, Elder Healthcare, talks about the company's latest products and strategies. Excerpts:

CavinKare also has marketing tie-ups with international companies like Coty Inc and Adidas to distribute their deodorant and perfume range.

It has been overtaken by the likes of Zandu Balm. Attempts in the recent past to take the company beyond pain balm have failed.

Mena factor is emerging as the draw for multinational suitors looking for Indian companies, the recent Paras Pharma buyout by Reckitt Benck...

Elder will also introduce the German company's Dulgon personal care products (for men) in the country, the official said.

Dr Anuj Saxena, Managing Director, Elder Health Care Limited, spoke to ET now on expansion pipeline.

Elder Health Care is targeting a turnover of Rs 125-crore and has earmarked Rs 40-crore for an advertising blitz aimed at strongly pushing ...

Elder Healthcare, the FMCG arm of Mumbai-based Rs 800-crore pharma major Elder Group, popular for brands like Shelcal, is soon going to exp...

Elder Health Care, the FMCG arm of the Rs 560-crore pharma major Elder Group, is evaluating two Indian brands for acquisition.

Elder Health Care, the FMCG arm of the Rs 560-crore pharma major Elder Group, is evaluating two Indian brands for acquisition.

Elder Pharmaceuticals (EPL) has scaled up its stake in its Nepalese JV by 9% to 49% for around Rs 60 crore. The Rs 550-crore pharma company...

CARE has reaffirmed 'PR1+' rating to the commercial paper programme of Elder Pharmaceuticals Ltd aggregating to Rs 75 crore.

SOME years ago PsychoBabble witnessed a ghost busting session in a tribal cemetery on the edge of a Konkan forest.

Mid-sized pharma player Elder Group is charting growth plans to make it big in the FMCG space.

Pharma majors are betting big on revenues from ubiquitous local grocers and paan stores in India.