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THUMS UP
Coke is still a challenger brand in India and that mindset helps: John Murphy, Global President, Coca-ColaIndia is a top-five volume growth priority market for the Atlanta, US-based company. Coke still trails Thums Up cola and Sprite in India - ...27 Jun, 2024, 12.43 AM IST- Coke may take Thums Up, Maaza to global marketsWhile homegrown cola brand Thums Up has crossed $1 billion in sales in India, Maaza juice is expected to enter the billion-dollar club by 2...09 Feb, 2023, 09.07 AM IST
- Soft drinks market: Thums Up hits a decade-high market share of 20%While Thums Up has been category leader among carbonated drinks for some years now, the brand is currently enjoying its biggest lead in the...22 Sep, 2022, 07.31 AM IST
- Coca-Cola ropes in Shah Rukh Khan as brand ambassador for Thums Up"Teaming up with King Khan, the brand amplifies this core value and adds an action-packed cinematic storytelling with SRK portraying both r...23 Feb, 2022, 03.29 PM IST
- Thums Up pays a befitting tribute to the paralympic athletes who shattered the glass ceiling against all oddsThums Up- Coca-Cola’s home-grown brand, has partnered with the Tokyo 2020 Paralympic Games that is being held from August 24 to September 5...31 Aug, 2021, 04.38 PM IST
- Coca-Cola rejigs top team as part of a sweeping global restructuring exerciseThe company’s marketing head Vijay Parasuraman is moving to a global role within the company, and will be succeeded by Arnab Roy, currently...10 Oct, 2020, 05.26 PM IST
- Coca-Cola to take brand 'Thums Up' to neighbouring mktsCoca-Cola has already introduced the brand Thums Up in Bangladesh last month, as part of its larger expansion plans.03 May, 2018, 09.16 PM IST
- Coke launches Thums up no-sugarCoca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant.09 Apr, 2018, 08.43 PM IST
- Coca-Cola to take Thums Up globally; sees India among top 5 marketWhile Thums Up is also manufactured in limited quantities the Middle East, to cater to the Indian diaspora, this is the first time it will ...02 Feb, 2018, 10.45 PM IST
- Expect Thums Up to be $1 billion brand in 2 years: Coca-Cola India21 Nov, 2017, 03.16 PM IST
- Coke to launch first variant of Thums Up in 4 decadesThums Up, which Coca-Cola had acquired from Parle in 1993, is the country’s leading cola brand, ahead of Coca-Cola and rival Pepsi, accordi...20 Nov, 2017, 10.35 AM IST
- Ranveer Singh becomes new face of Thums Up campaign"Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand," Coca-Cola India a...26 Dec, 2016, 05.01 PM IST
- Pro Wrestling League signs Dabur as title sponsorThe newest sporting league in town, Pro Wrestling League, has signed Dabur Chawanprash as a title sponsor.14 Dec, 2015, 06.28 AM IST
- Dabur, Thums Up to be sponsors of the Pro-Wrestling LeagueAfter the successes of the IPL, the ISL and the Pro-Kabaddi League, corporates have queued up to become sponsors of the brand-new Pro-Wrest...09 Dec, 2015, 07.26 PM IST
- PepsiCo spoofs Thums Up with its Atom campaignAtom looks like a more serious attack. PepsiCo says it’s its biggest launch in recent years. And it has debuted by directly taking pot shot...09 May, 2013, 05.53 AM IST
- Coca-Cola brings back Salman Khan to endorse Thums UpBeverage maker Coca-Cola has brought back actor Salman Khan to endorse its Thums Up cola brand, in a deal estimated at Rs 18 crore for two ...07 Oct, 2012, 05.44 PM IST
- Coca-Cola again ropes in Salman Khan to endorse 'Thums Up'Beverage maker Coca-Cola India today announced roping in Bollywood star Salman Khan for endorsing its Thums Up brand.07 Oct, 2012, 05.06 PM IST
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