Limca, the lime and lemon-flavored beverage, has surpassed ₹2,800 crore in revenue in 2024, fueled by expansion across India. Coca-Cola Ind...

The maker of Coca-Cola, Thums Up and Sprite fizzy drinks said its developing and emerging markets declined low single digits for the quarte...

While homegrown cola brand Thums Up has crossed $1 billion in sales in India, Maaza juice is expected to enter the billion-dollar club by 2...

Brand Thums Up was launched almost 45 years ago in 1977, after Coca-Cola had exited from the Indian market after the then Morarji Desai gov...

Coca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant.

Krishnakumar said the Indian unit grew by high double digits in revenue and high single digit in volumes in the October-December quarter.

The maker of Thums Up and Sprite drinks took a beating in its profitability as well, with profits down to about Rs 278 crore from nearly Rs...

Having the top three largest selling brands from its portfolio will help Coca-Cola achieve its 2020 target of doubling revenues to $200 bil...

A face of rival Pepsi cola till 2008-09, Deepika will not be allowed to endorse an aerated beverage anywhere else in the world.

While Coca-Cola killed Citra and Gold Spot to push its own American brands Sprite and Gold Spot, Thums up continues to be its primary growt...

Coca-Cola’s Atlanta-based parent announced on Tuesday that its India sparkling beverage volume grew 20% in the April-June 2012 quarter.

Beverage maker Coca-Cola India has told its bottling and trade partners to push Coke ahead of other brands in its portfolio.

Eyeing leadership status in the mobile education space, Chennai-based education support services company EdServ has tied-up with Blackberry...

PepsiCo will throw a fresh challenge at Coca-Cola within a month or so by launching its second cola, Pepsi Max, which will be pitted agains...

Country's third largest advertiser has shot its most expensive TV ad for Thums up with Akshay Kumar at an estimated cost of Rs 4.5 crore ($...

This is the latest in a series of attempts by PepsiCo to break Thums Up's hold in India's Rs 7,500-crore soft drink market.

Thums Up scales up to the top position followed by Sprite leaving Coke at the third position.