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THUMS UP COLA
Diet coke runs dry in Indian cities as Iran war triggers aluminium can shortageDiet Coke is disappearing from shelves across major Indian cities. A global shortage of aluminium beverage cans, exacerbated by the Iran wa...22 Apr, 2026, 06.00 AM IST- Coca-Cola rejigs top team as part of a sweeping global restructuring exerciseThe company’s marketing head Vijay Parasuraman is moving to a global role within the company, and will be succeeded by Arnab Roy, currently...10 Oct, 2020, 05.26 PM IST
- Coca-Cola to take brand 'Thums Up' to neighbouring mktsCoca-Cola has already introduced the brand Thums Up in Bangladesh last month, as part of its larger expansion plans.03 May, 2018, 09.16 PM IST
- Coke launches Thums up no-sugarCoca-Cola VP marketing Vijay Parasuraman said Thums Up was the beverage maker's first home grown brand in a no-sugar variant.09 Apr, 2018, 08.43 PM IST
- Expect Thums Up to be $1 billion brand in 2 years: Coca-Cola India21 Nov, 2017, 03.16 PM IST
- Coke to launch first variant of Thums Up in 4 decadesThums Up, which Coca-Cola had acquired from Parle in 1993, is the country’s leading cola brand, ahead of Coca-Cola and rival Pepsi, accordi...20 Nov, 2017, 10.35 AM IST
- Ranveer Singh becomes new face of Thums Up campaign"Ranveer Singh, with his palpable energy and inimitable style, will help amplify the aspirational quotient of the brand," Coca-Cola India a...26 Dec, 2016, 05.01 PM IST
- Sprite topples Thums Up from numero uno position after three decadesSprite has been outselling Thums Up for three months now, according to industry officials who cited market share figures.08 Oct, 2013, 06.25 AM IST
- PepsiCo spoofs Thums Up with its Atom campaignAtom looks like a more serious attack. PepsiCo says it’s its biggest launch in recent years. And it has debuted by directly taking pot shot...09 May, 2013, 05.53 AM IST
- Coke ups ante in cola war, to leverage Salman’s fan base on social mediaSalman has for the first time lent his Facebook page to a brand. And Thums Up will debut its crucial campaign on social media.23 Feb, 2013, 06.50 AM IST
- Coca-Cola's bouquet of brands leads those of PepsiCo in soft drinks market, but Coke not at the topWhile Coca-Cola killed Citra and Gold Spot to push its own American brands Sprite and Gold Spot, Thums up continues to be its primary growt...02 Nov, 2012, 10.48 AM IST
- Coca-Cola brings back Salman Khan to endorse Thums UpBeverage maker Coca-Cola has brought back actor Salman Khan to endorse its Thums Up cola brand, in a deal estimated at Rs 18 crore for two ...07 Oct, 2012, 05.44 PM IST
- Coca-Cola again ropes in Salman Khan to endorse 'Thums Up'Beverage maker Coca-Cola India today announced roping in Bollywood star Salman Khan for endorsing its Thums Up brand.07 Oct, 2012, 05.06 PM IST
- Coke tells trade partners to push it ahead of other drinks in its portfolioBeverage maker Coca-Cola India has told its bottling and trade partners to push Coke ahead of other brands in its portfolio.24 May, 2012, 02.40 AM IST
- PepsiCo to launch low-calorie cola within a month to take on market leader Thums UpPepsiCo will throw a fresh challenge at Coca-Cola within a month or so by launching its second cola, Pepsi Max, which will be pitted agains...23 Jun, 2010, 12.09 AM IST
- Coke India's new Thums Up ad most expensive everCountry's third largest advertiser has shot its most expensive TV ad for Thums up with Akshay Kumar at an estimated cost of Rs 4.5 crore ($...08 Jan, 2010, 01.27 AM IST
- Coca-Cola Thums down for PepsiCoMore than three decades after it was launched, Thums Up remains India’s largest selling aerated drink.30 Sep, 2008, 03.44 AM IST
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