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THE SPIRIT OF BACARDI
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- Shots on Saturday, Citrus on Tuesday: The split personality of Gen Z drinkingThe drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...
- Bacardi, United Spirits move HC against Maharashtra liquor policyMajor liquor companies are challenging a new Maharashtra government policy in the Bombay High Court. They claim the policy unfairly benefit...
- Bacardi high on premiumisation of portfolio in IndiaAccording to industry body Confederation of Indian Alcoholic Beverage Companies, alcobev drinks priced over ₹1,000 have grown four times fa...
- Bacardi adds colour to white rum imageThe Bermuda-based maker of Bombay Sapphire gin and Dewar’s Scotch is pushing its brown spirits as part of its increased focus on emerging c...
- Mazagon to Bermuda: Bacardi gets desi CEO Mahesh MadhavanBacardi, owned by the Facundo Bacardi family, is counting on Madhavan's consumer and trade insights in the emerging markets to drive the ne...
- Rum maker Emilio Bacardi’s life turned into a graphic novelAuthor Ellis, who in the past as written for DC and Marvel comics, says that penning down a comic about a real character doesn’t take away ...
- Breezer serves aam panna, nimbu paaniBacardi has introduced aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.
- Bacardi Martini sets up new product development centre in Nanjangud, MysoreBacardi Martini is accelerating its presence in India. It has set up a new product development centre at its Nanjangud plant in Mysore, sig...
- Bacardi launches Bacardi O, to focus on smaller citiesLeading global premium spirit manufacturer, Bacardi, on Wednesday launched Bacardi `O', an orange-flavoured rum in the state and plans to f...
- Bacardi chief bets big on Indian marketSeamus McBride, president & CEO of the world’s largest family-run spirits company Bacardi, has sent a strong message to his rivals: Don't e...
- Bacardi eyes on-premise deals for white spiritsBacardi is beginning to ‘lock up’ rapidly expanding white spirits consumption in some of India’s high street on-premise trade — nights club...
- Bacardi rolls out white BreezerBacardi Martini India Ltd (BMIL) is showing up with a colourless Breezer, Clear Lemon, which is being rolled into the market.
- Bacardi objects to design of Magic Moments vodkaSources said Bacardi was clear that it would not be seen precipitating legal action against its former joint venture partner in the country.
- United Spirits denies talks on stake saleCountry's largest liquor maker, United Spirits, has ruled out discussions with any company regarding its stake sale.
- Bacardi eyes stake in Mallya companyWorld's largest privately-held spirits co Bacardi will shed its slow-mover tag in India and pursue acquisition opportunities in the region....
- Bacardi may stir up Martini play with 42 BelowThe MNC is betting on imported brands such as Grey Goose, Dewar’s Scotch and Bombay Sapphire.
- Mahesh Madhavan to head Bacardi IndiaSpirits giant Bacardi is rejigging its top management in India for the first since its foray almost a decade ago.
- Bacardi Eristoff to challenge Smirnoff, co to infuse $4mBermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...
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