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TENDULKAR ATHLEISURE BRAND
Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...11 Oct, 2025, 07.10 PM IST- $100 million & counting: Brand Tendulkar shows no signs of stoppingSachin Tendulkar's brand valuation exceeds $100 million, fueled by nearly 25 partnerships and rising endorsement revenues. His enduring app...22 Sep, 2025, 12.36 AM IST
- Cred’s valuation cut; BluSmart ends rideHappy Monday! Fintech startup Cred is in talks to raise new funds at a reduced valuation. This and more in today’s ETtech Morning Dispatch.14 Apr, 2025, 12.00 PM IST
- Cricketer Jasprit Bumrah backs luggage startup Uppercase as an investorThe partnership includes co-developing a product line for sportspersons. This reflects a wider trend of cricketers turning investors. Upper...14 Apr, 2025, 10.50 AM IST
- Over 40 Indian startup leaders transitioned between founding and executive roles in 2024: reportPer data shared by executive search firm Longhouse Consulting, the year saw a trend in the startup ecosystem of some leaders choosing to mo...19 Dec, 2024, 08.43 PM IST
- KKR invests in Rebel Foods; Indian startup leaders transitionPrivate equity major KKR has acquired a stake in Rebel Foods. This and more in today’s ETtech Top 5.19 Dec, 2024, 08.30 PM IST
- Sachin Tendulkar roars back into big league of endorsementsEleven years post-retirement, Sachin Tendulkar remains a top endorsement figure with new deals and a remarkable brand value. His consistent...03 Dec, 2024, 02.32 PM IST
- While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?Global celebrity brands like Fenty Beauty and Air Jordan shoes have been very successful in India. However, Indian celebrity brands often f...01 Dec, 2024, 02.13 PM IST
- Indian celebs should attend B-School to succeed in business: Why celebrity brands struggle after initial hypeMost celebrity brands get a good ‘initial’, thanks to PR-generated hype and hoopla. Once that wanes, most of them begin to falter.30 Nov, 2024, 11.00 PM IST
- Sara Tendulkar's haute pursuits: Balancing glamour and 'Sara-Time'Classic style choices are seamlessly interwoven into fashionista Sara Tendulkar’s life. But the luxury she cherishes is her ‘Sara-time’30 Sep, 2024, 05.31 PM IST
- Whiteboard Capital closes second fund at Rs 300 croreWhiteboard Capital, a VC firm founded by Freecharge cofounder Sandeep Tandon, has closed its second fund at Rs 300 crore. The fund looks to...28 Aug, 2024, 07.47 PM IST
- Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different gameNew economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...25 Aug, 2024, 10.19 AM IST
- Top startup and tech stories this weekWelcome to a new edition of ETtech Unwrapped – our weekend newsletter packed with the most important stories from this week. Let’s take a l...17 Aug, 2024, 07.35 AM IST
- Sachin Tendulkar pads up to venture out with a new sports brandSachin Tendulkar is set to launch sports athleisure brand with former Swiggy Instamart head Karthik Gurumurthy. Incubated by Whiteboard Cap...14 Aug, 2024, 09.39 AM IST
- SoftBank’s Sumer Juneja on IPO gains; Tendulkar’s new inningsSoftBank’s Sumer Juneja spoke to us on listing gains snagged by their portfolio firms, fresh deals and more. Details on this in today’s ETt...14 Aug, 2024, 09.02 AM IST
- Virat Kohli brand One8 forays into kids category with PumaDesigned by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.23 Sep, 2019, 03.59 PM IST
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