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TAPROOT
Bitcoin goes through major upgrade. Here is what it meansThe enhancement, called Taproot, is the most significant change to the bitcoin protocol since the SegWit (Segregated Witness) block capacit...- Dentsu Aegis Network expands Agnello Dias’ role; names him creative chairman for groupIn 2012, DAN picked up majority stake in the company, and renamed it Taproot Dentsu.
- Taproot Dentsu beats Ogilvy India for Indian Premier League dealTaproot will be working on all the creatives of IPL 2019, expected to kick off on March 23.
- Rs 2,000-Cr ad spends set aside for IPLThe increase of 10-12% over last year’s Rs 1,750 crore in advertising revenue for Star India.
- Congress picks Dentsu, Taproot & JWT for poll ad campaignThe party will be looking to the ad agencies to burnish an image that's been battered by corruption scandals and criticism over inaction on...
- Cannes ad festival: India takes cannes by storm, doubles medal tallyIndia’s had a terrific run in the Press and Design categories at Cannes ad festival, bagging 11 and 12 trophies, respectively.
- Taproot emerges as ‘Agency of the Year’ at AdFest 2013Indian dark horse Taproot has emerged as agency of the year at the AdFest 2013, one of the most well regarded advertising festivals.
- Leo Burnett brings young blood onto centre stageChanges are under way across ad agency Leo Burnett's creative department. KV Sridhar formerly the national creative director at Leo Burnett...
- Japan's Dentsu acquires 51% stake in ad agency Taproot; deal estimated at Rs 140 croreJapanese advertising behemoth Dentsu has acquired a 51% stake in Taproot, arguably the most creative among the Indian independent advertisi...
- Taproot launches new unit called TRIP (Taproot India Plus)Based out of Mumbai the division called TRIP (TAPROOT INDIA PLUS) will be headed by Purushottam Joshi who is also a partner in the unit
- Mumbai Mirror's advertisement 'I Am Mumbai' lives up to Josy Paul's Expectations at Cannes Lions 2012Created by Taproot India and filmed by Abhinay Deo of Ramesh Deo Productions, the film features vignettes of individuals from Mumbai stagin...
- Global ad agencies like Omnicom, Publicis & Dentsu in hectic parleys to buy TaprootTaproot's co-founders are testing the market and checking out valuations, says an agency insider. But this may not tantamount to an immedia...
- Rise of independent ad agencies: Taproot India, Creativeland Asia get noticed by big brandsAd executives today are driven by the prospects of making more money, enjoying more creative freedom and having a small setup sans varied l...
- Ogilvy India tops creative Abby with 51 metals at GoafestOgilvy India and Times of India were the big winners at the awards. Ogilvy dominated the proceedings with a total of 51 metals that include...
- JWT taps the problem at its root, Bobby Pawar to take over as chief creative officerIndia's No. 1 agency, JWT, is counting on Bobby Pawar to stop the workflow towards Angelo Dias.
- Small agencies like Taproot, Creativeland, Scarecrow winning big brands such as Airtel, Audi, Nestle & PepsiThe independent advertising agencies are wooing and winning some of India's biggest brands, and in turn being wooed by advertising's larges...
- Taproot India makes in-road into AirtelTaproot India, an independent advertising agency based out of Mumbai has made inroads into Airtel.
- JWT Vs Taproot: ET story kicks up dirtA Taproot spokesman said the company is developing a multimedia campaign for PepsiCo indipendently and there is “no collaboration” with JWT.
- PepsiCo ropes in Taproot for World Cup campaignPepsiCo has hired creative agency Taproot India to manage brand Pepsi’s campaign for the upcoming cricket world cup, ending JWT India’s exc...
- Taproot founders tap into creative potentialThese young guys are serious and focused. In the old days, if somebody won, we used to applaud. These kids are not like that. If they don’t...
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