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Linear TV drives higher ad attentiveness than digital platforms: StudyA neuro-analytical study commissioned by ZEE Entertainment reveals that Linear TV significantly outperforms user-generated content and soci...- Prime Video ropes in 6 sponsors, 2 advertisers for India-New Zealand Cricket SeriesPrime Video has signed Airtel Xstream Fiber as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. T...
- Deal deluge sends private equity firms on a hiring spreeWith India beeping again on global investors’ radar, hiring across the board in private equity is seeing an uptick.
- CBI questions former BEML chairman on Tatra supply dealThe CBI today questioned former BEML Chairman and Managing Director T V S Shastri here in connection with the Tatra all-terrain vehicle sup...
- A ready reckoner on the top ad agencies
- India SincMany Big names of Indian business - from Vijay Mallya and Vijaypat Singhania to Kishore Biyani and the Tatas - tested waters in the world o...
- Why these biz icons failed in Bollywood?Mallya, Singhania, Biyani & Tata tested waters in the world of films, but not with much success.
- Delhi to be global e-waste capital soonAs many as 900 pcs and 3,500 TV sets are dismantled in the city every day for reuse of their component parts.
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