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Here’s how brands can do more with their TVC on SpotifySpotify solutions ensure that brands do not have to spend extra on production costs. The combination of video and audio enhances ad recall ...- PCB complains to ICC on Star Sports' Indo-Pak WC commercialIn fact, the ICC mandarins have had a quiet word with the broadcasters and told them about PCB's objections with regards to the TVC.
- Foodpanda signs up Shah Rukh Khan as brand ambassadorThe brand association will be commenced by a brand new TVC to be launched later this week on all platforms, Foodpanda said in a statement.
- Advertising watchdog asks Airtel to modify or withdraw 'fastest network' adRejecting the findings of the Fast Track Complaints Committee (FTCC) of ASCI, Bharti Airtel said it would file an appeal against it.
- MakeMyTrip plans to quality stamp hotelsMakeMyTrip plans to launch the concept on March 18 with a new TVC campaign and will cover around 5,500 hotels initially.
- HUL pulled up for misleading Vim bar adAs a responsible marketer and member of ASCI, we have always complied with ASCI guidelines and recommendations. We will suitably modify the...
- Kalyan Jewellers launches ‘Apoorva’ diamond collectionThe ‘Apoorva’ collection, which includes chokers and necklaces, is quintessential for brides to be, Kalyan Jewellers said.
- Nicole Kidman: The face of Etihad Airway's new brand campaignThe TVC was shot onboard Etihad Airways' new flagship Airbus A380 and in locations around the world, including various landmarks in Abu Dha...
- CenturyPly revamps its brand identity through the launch of their new advertisement 'Khushiyon Ka Rangmanch'CenturyPly has launched its new advertising campaign 'Khushiyon Ka Rangmanch'. The new TVC conceptualized by DDB Mudra, has an unconvention...
- Some ads that failed to pass ASCI musterIn October 2013, the Advertising Standards Council of India's (ASCI) Consumer Complaints Council upheld complaints filed against 132 ads.
- Delhi High Court favours Colgate in HUL ad rowThe Delhi High Court on Tuesday directed the country’s largest consumer goods company HUL not to print any Pepsodent advertisement.
- Toothpaste brands row: HC asks Pepsodent to withdraw its print ad on toothpasteDelhi High court has directed its rival Pepsodent Germicheck to withdraw its print advertisement, saying the same appears to be "prima faci...
- Morpheus clicks on TVC Skyshop, invests Rs 42 crore for 8% stakeMorpheus Fund has invested Rs 42 crore in direct-to-consumer retailing platform, TVC Skyshop, for an 8% stake.
- Dhara launches new marketing campaignThe new Dhara TVC asserts that although Indians love fried food, growing awareness on health and fitness is making people shy away from ind...
- Adanis to woo viewers with 75-second TVC for FortuneAdani Wilmar, a JV between the Adani group and Wilmar of Singapore, will spend 20 cr on the TVC that will be splashed across channels of th...
- Bajaj Allianz, Godrej ads pulled up by ASCIA Bajaj Allianz Life Insurance advertisement and Godrej's depiction of the mosquito repellent as an inhalable fragrant were among the major...
- Nikon India to air first TVC in AprilIn race for a bigger pie of the domestic digital camera market, Japanese camera major Nikon will launch its first television commercial (TV...
- RCOM, Idea pulled up for misleading adsThe Advertising Standards Council of India has pulled up 15 firms, including telecom companies, for running misleading ad campaigns during ...
- HC orders appearance of company officials of Reckitt BenckiserMadras High Court has ordered the apperance of Managing Director, Executive Director and Company Secretary of Reckitt Benckiser before it a...
- Team 8 beats minnows by huge margin in ad gameWhen it comes to corporate visibility in cricket matches, big brands seem to have the bite smaller companies only dream of.
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