Searched for
TV ADVERTISING DECLINE
Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be earning more at the box office, but many people working behind the camera tell a different story. From delayed payments an...- A childhood love affair with pizza and the return of the artisanal sliceA recent sale of a struggling pizza giant sparks hope for a return to artisanal, hand-made pizzas. The author reminisces about a childhood ...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Zee Entertainment shares rise over 3% ahead of FIFA World Cup, Rs 2,300-crore fundraising plansZee Entertainment Enterprises' shares rose after its board approved raising at least Rs 2,300 crore to fund strategic initiatives and bolst...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- Shubha Poonja divorce: Bigg Boss Kannada actor and husband Sumanth Billava approach court to end four-year marriage, says reportsPopular Kannada actress Shubha Poonja and her husband Sumanth Billava have reportedly approached a family court for divorce. The couple, ma...
- Zee secures FIFA World Cup broadcasting rightsZee Entertainment Enterprises has acquired media rights for the FIFA World Cup 2026 and 2030 in India. This move signals Zee's re-entry int...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- IT’s Rs 18 lakh crore m-cap rout; Info Edge, Ixigo post Q4 profitsA multi-month bear market has hit the valuations of India’s top 10 digital and technology services exporters. This and more in today’s ETte...
- Zee posts Rs 104 crore net loss in March quarterZee Entertainment Enterprises has reported a net loss for the March quarter. The company also fell short of its FY26 profitability target. ...
- FIFA media rights officials visit India where no World Cup broadcast deal is yet signedFIFA officials are in India this week to secure a broadcast deal for the upcoming World Cup. Millions of Indian football fans may miss the ...
- Cable, DTH vs streaming: Battle lines drawn at Trai over FAST TV rulesIndia's old television distributors and new digital companies are in a regulatory fight. The debate is about whether internet-delivered TV ...
- Nazara Technologies shares soar 18% amid reports of Nikhil Kamath upping stake in block dealNazara Technologies shares surged 18% following a significant block deal involving nearly 4.9% of the company's equity. Nikhil Kamath and A...
- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- US market today: Warner Bros Discovery's streaming growth accelerates on global HBO Max pushWarner Bros. Discovery's streaming unit exceeded revenue expectations, driven by HBO Max's international expansion and subscriber growth. D...
Load More
