TV ad cap removal to boost inventory, not demand; revenue benefit seen at 1–3%: ElaraThe recent removal of the 12-minute advertising cap could lead to a minor uptick in revenue for broadcasters. Still, it's improbable that t...
17 Aug, 2026, 01.04 PM IST
India changes two-decade old rule to make you watch more advertisements during TV showsMinistry of Information & Broadcasting has lifted the long-standing cap on television advertisement durations, enhancing competition and st...
15 Aug, 2026, 07.08 PM IST
Govt to scrap 12-minute-per-hour advertisement cap for TV channelsThe government has removed the 12-minute per hour advertisement cap for television channels. This decision follows sweeping changes in the ...
14 Aug, 2026, 10.37 PM IST
TV ad demand weakens as ratings blackout enters festive seasonTelevision broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a minist...
13 Aug, 2026, 12.12 PM IST
Quote of the day by Brad Pitt: "I believe you make your day. You make your life. So much of it is all perception, and..." — Inspiring life lessons on mindset, self-growth, resilience, personal responsibility, happiness, and why changing your perspective can change your entire life by the Academy Award-winning American actor and producerFamous Quote of the Day by Brad Pitt: Brad Pitt’s quote, "I believe you make your day. You make your life. So much of it is all perception,...
28 Jul, 2026, 04.09 PM IST
Soccer scores big as 63 million Americans watch FIFA World Cup finalSpain's World Cup victory drew nearly sixty-three million viewers in the United States. This viewership shattered previous records and unde...
22 Jul, 2026, 07.44 AM IST
Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
20 Jul, 2026, 03.03 PM IST
TV broadcasters may move Apex Court against Delhi HC ruling on advertisement capTV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...
01 Jun, 2026, 03.40 PM IST
Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
29 May, 2026, 11.17 PM IST
Delhi HC upholds TRAI’s 12-minute ad cap for TV channelsThe Delhi High Court has upheld the Telecom Regulatory Authority of India's rule limiting television advertisements to 12 minutes per hour....
29 May, 2026, 02.24 PM IST
Trai stands firm on compliance with 12-minute ad capTRAI insists broadcasters must follow the 12-minute per hour advertising limit. This rule remains active even as the matter is in court. Br...
22 Dec, 2025, 06.32 PM IST
TV broadcasters plan legal response to Trai advertising cap noticeTV broadcasters are preparing legal responses to Trai’s show cause notices over non-compliance with the 12-minute-per-hour ad cap. Industry...
23 Nov, 2025, 07.35 PM IST
TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
20 Nov, 2025, 10.49 PM IST
12 minutes of advertisements in one-hour programme ridiculous: Delhi High CourtThe high court made the observations while hearing the plea of Maa Television Network Limited which is challenging the cap on advertisement...
18 Feb, 2014, 11.06 PM IST
- News Broadcasters Association moves TDSAT on cap on ad on TV
Sources said the TDSAT has agreed to hear the matter and asked the NBA to file an appeal to which broadcast regulator TRAI would respond.
18 Jul, 2013, 09.50 PM IST
Less advertisements on TV channels by OctoberBroadcasting regulator TRAI has made it clear that there will be a cap of 12 minutes per hr for showing advertisements and promotional clips
02 Jun, 2013, 02.28 PM IST
- Cabinet nod to IPTV policy for commercial roll out of services
Government cleared the policy framework for the commercial roll out of Internet Protocol TV services, a new cable TV delivery platform that...
21 Aug, 2008, 08.11 PM IST