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TV ADSPEND
Newspapers will have major share of ad pie for three yearsFive of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...- Global adspend to reach $561 billion this yearThe global advertising spend is expected to increase by 4.4 per cent to $561 billion this year, with mobile being the prime driver of onlin...
- India Ratings gives negative outlook for media sectorRatings agency India Ratings has given a negative outlook for the media and entertainment (M&E) sector in the first half of 2013.
- Food cos cut TV adspend on kids, move to onlineFood companies cut spending on television ads that market less-healthy food in the US to children and increased marketing on the Internet a...
- 3G set to spurt ad revenues for telcosTelecom operators can expect a spurt in their advertising revenues with the launch of 3G services as top advertisers script plans to tap th...
- Internet, mobile advertising startups to make best of downturnAs advertisers seek better returns on their spends, startups in Internet and mobile advertising are poised to make the best of the opportun...
- Accountants may be allowed to advertiseThe advertisers say that they would be able to enhance the brand value for the professionals. Animals in ads I Ads on move | Digital photo ...
- Google scoops Campaign's Medium of the YearThe company also scrapped its Best Practice Funding programme, which rewarded agencies for making significant increases in their spend with...
- CAS call may alter adspendsThe Process may take some time to unfold fully. CAS regime could see both advertisers and broadcasters reorienting their approach towards u...
- US advt spend to increase 5% by year-endUniversal McCann is expecting US advertising expenditure to rise by 5.2% to $285.1 billion (£145 billion) by the end of the year, with the ...
- Ad-mad compnies can paint the town redLarge ad spenders such as autocos, oil, consumer durable and non-durable companies, telecom and FMCG players with budgets ranging between R...
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