According to PMAR 2024, AdEx is expected to rebound in 2024, growing at 12% to reach Rs 1.11 lakh crore driven by digital advertising. Madi...

Overall, advertising spends in the country is expected to grow 16% this calendar year against while globally, the advertising industry is e...

It added that sports, search, ecommerce platforms, online video, all languages, and markets across print and radio are estimated to drive g...

The FMCG industry continued to be the largest spender and its share to overall adex moved up to 38% in 2020 compared with 33% the year befo...

Bollywood star Akshay Kumar was the top celebrity endorser on television, followed by superstar Amitabh Bachchan while cricketers MS Dhoni ...

Traditional advertisers such as the fast moving consumer goods (FMCG) companies, education and automotive companies are expected to drive t...

The media agency network added that India would continue to be the fastest-growing major ad market in the world, expanding at more than dou...

Earlier, TAM’s AdEx India used to monitor over 650 TV channels, 900-plus print titles and more than 90 radio stations.

The report noted that the industry was stunted last year with a low growth rate of 7.4 per cent due to the after effects of demonetisation ...

Five of the 10 largest contributors will be rising markets — China, Indonesia, India, Brazil and Russia — and between them they will contri...

GroupM follows an acknowledgement by global CEOs and expects 2017 advertising expenditure to swell at a slow 10% as the impact of demonetis...

NAMS has identified 55 advertisements in print and on TV that could likely mislead the audience or make false and unsubstatiated claims.

The Advertising Standards Council of India (ASCI) today launched an initiative to track and control misleading advertisements.

Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.

Indian cricket captain Mahendra Singh Dhoni has topped the chart for celebrity endorsements on television during the first six months of th...

Bachchan accounted for 65% of the ads, followed by Juhi Chawla at 18% and John Abhraham at 4%.

As retailers in India grapple to attract more footfalls, they increased their ad spent by 12% during Jan-May 07.