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The art and science behind rebranding and renaming a brandIt is quite common for established companies to have their names changed for reasons varying from business expansion and mergers and acquis...- How the collapse of Thomas Cook UK and Cox & Kings helped India's travel businessesPlenty of new entrants — some of them like FCM or TUI are foreign majors, others like Kesari and Club7 or Akbar Online are Indian companies...
- Sonata Software likely to achieve secondary gains from Thomas Cook's fallSonata Software, for whom travel firm TUI is a top client, could gain indirectly from Thomas Cook's collapse.
- 'We will launch new products for the domestic market'With foreign holidays and weekend breaks becoming an integral part of Indian lifestyle, the travel industry is at a gallop.
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