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TAM SPORTS REPORT
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- Celebrity endorsements fall 22% in 2025 as brands shift to influencersCelebrity brand endorsements saw a significant 22% decline in 2025, marking the steepest drop. Companies are shifting budgets from expensiv...
- TV ad volumes dropped by 75% during ICC World Test Championship 2025 finalTelevision advertising during the ICC World Test Championship Final 2025 plummeted by 75% compared to 2023, despite record viewership. The ...
- Celebrity presence in IPL 18 ads drops 13%: TAM SportsDuring the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared t...
- Celebs get less time at the crease at IPLThe analysis, based on ad volumes from all live matches of IPL 18, revealed a 13% decline in celebrity-endorsed advertisements compared to ...
- Pan masala batting in IPL despite 'out' decisionDespite health ministry directives against tobacco and alcohol advertising, surrogate ads for pan masala brands, particularly cardamom-flav...
- Infinity Toy Tronics, Reliance Rise partner for cricket collectiblesInfinity Toy Tronics, a Pune-based start-up, has partnered with Reliance Rise to manufacture miniature figurines of IPL players. The licens...
- Cyclone Tam tests Auckland's sporting spirit, some events postponedDespite Cyclone Tam's impact, Auckland's major sporting events proceed this Easter weekend. Harness racing and some football/rugby matches ...
- International brands tap IPL's potential to boost visibility, reachCricket in India is now a business opportunity. International brands are investing in the Indian market through IPL. JioStar's cricket broa...
- IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India overKing Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...
- 'Retired or not, brand MS Dhoni will continue to score'Despite having retired from international cricket in August 2020, Dhoni, 42, endorsed the highest number of brands last year. According to ...
- IPL mania drives connected TV ad spots up by 20%CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- The ad match: Tendulkar, Dada TVCs return to telly, Bollywood endorsement pie to shrink furtherAd volumes led by Kohli and Dhoni surge, while share of film actors falls in July-Aug.
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- TAM data release suspended for next two monthsTV ratings measurement agency, TAM, will not release its ratings for the next two months in order to avoid discrepancy of data arising out ...
- ESPN-Star approaches HC against news channels' using footagesBroadcaster ESPN Star Sports approached the Delhi HC seeking a direction to restrain TV news channels from showing footages of the ongoing ...
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