"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...

In terms of categories, ecommerce-gaming ranked number one in terms of TV advertising, followed by the soft aerated drinks category, cellul...

The opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...

These two categories accounted for 32% of total ads during live telecast of first 15 matches of the ongoing tenth edition of IPL, played be...

In the 14 matches played in its first week (June 25 to July 2), PKL witnessed an increase in the count of brands advertising during the tel...

Data from the Broadcast Audience Research Council shows that an estimated 23.8 million people watched the first 45 matches of UEFA champion...

The number of advertisers rose 150%, brands by 136% and the number of brand categories rose 140%, show data from TAM Sports, a specialised ...

After 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.

Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...

Around 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...

“The IPL has been making a conscious effort in their programming and packaging, which seems to have been successful,” social commentator Sa...

ICC World T20 Championship that concluded in Bangladesh earlier this month emerged as most watched international T20 tournament ever on TV ...

TV ratings measurement agency, TAM, will not release its ratings for the next two months in order to avoid discrepancy of data arising out ...

London Olympics 2012 has emerged the most watched non-cricket sporting event in Indian television history with state broadcaster Doordarsha...

In the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digit...

Mobile phone operators have once again topped the advertising chart for the Indian Premium League (IPL). Vodafone, Tata Docomo, Airtel and ...

But despite being aired on two channels-Ten Sports and Zee Sports-the recently concluded India-Sri Lanka ODI series-Idea Cup-garnered low T...