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TAM SPORTS DATA
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- Pan masala batting in IPL despite 'out' decisionDespite health ministry directives against tobacco and alcohol advertising, surrogate ads for pan masala brands, particularly cardamom-flav...
- SRK, Ajay Devgn top celebrity endorsers’ listShah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads ris...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Coca-Cola, Pernod Ricard among top 5 TV advertisers for ICC World Cup 2022In terms of categories, ecommerce-gaming ranked number one in terms of TV advertising, followed by the soft aerated drinks category, cellul...
- New-age digital brands go all out for IPL 2021 splashThe opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...
- Handset makers, cellular service providers again the top spenders in advertising during IPLThese two categories accounted for 32% of total ads during live telecast of first 15 matches of the ongoing tenth edition of IPL, played be...
- Brands queue up for fourth season of Pro Kabaddi LeagueIn the 14 matches played in its first week (June 25 to July 2), PKL witnessed an increase in the count of brands advertising during the tel...
- India’s football lovers crowd in front of TV for Euro 2016Data from the Broadcast Audience Research Council shows that an estimated 23.8 million people watched the first 45 matches of UEFA champion...
- Euro 2016 sees over 100 per cent jump in advertisementsThe number of advertisers rose 150%, brands by 136% and the number of brand categories rose 140%, show data from TAM Sports, a specialised ...
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
- Competitive Premier League drawing more women into audience“The IPL has been making a conscious effort in their programming and packaging, which seems to have been successful,” social commentator Sa...
- World T20 had record TV and internet viewers: DataICC World T20 Championship that concluded in Bangladesh earlier this month emerged as most watched international T20 tournament ever on TV ...
- TAM data release suspended for next two monthsTV ratings measurement agency, TAM, will not release its ratings for the next two months in order to avoid discrepancy of data arising out ...
- London Olympics: India focus helps DD Sports attract more eyeballs than ESPN, Star SportsLondon Olympics 2012 has emerged the most watched non-cricket sporting event in Indian television history with state broadcaster Doordarsha...
- With Messi and Djokovic big advertisers turn to non-cricket sports like soccer and tennisIn the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digit...
- IPL IV: Telcos top IPL ad charts with 3G campaignsMobile phone operators have once again topped the advertising chart for the Indian Premium League (IPL). Vodafone, Tata Docomo, Airtel and ...
- India-Sri Lanka ODI series fail to grab eyeballsBut despite being aired on two channels-Ten Sports and Zee Sports-the recently concluded India-Sri Lanka ODI series-Idea Cup-garnered low T...
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