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Odd timing of FIFA matches may keep bars, restaurants from joining partyIndian sports bars and restaurants anticipate lower customer numbers for the 2026 FIFA World Cup. Unfavorable match timings, with late-nigh...- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- TAM Sports expands monitoring to track ads across live streaming on CTV, mobileTAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...
- TV ad volumes dropped by 75% during ICC World Test Championship 2025 finalTelevision advertising during the ICC World Test Championship Final 2025 plummeted by 75% compared to 2023, despite record viewership. The ...
- Celebrity presence in IPL 18 ads drops 13%: TAM SportsDuring the 18th season of the Indian Premier League, celebrity endorsements in television advertising experienced a 13% decrease compared t...
- Celebs get less time at the crease at IPLThe analysis, based on ad volumes from all live matches of IPL 18, revealed a 13% decline in celebrity-endorsed advertisements compared to ...
- Pan masala batting in IPL despite 'out' decisionDespite health ministry directives against tobacco and alcohol advertising, surrogate ads for pan masala brands, particularly cardamom-flav...
- Cyclone Tam tests Auckland's sporting spirit, some events postponedDespite Cyclone Tam's impact, Auckland's major sporting events proceed this Easter weekend. Harness racing and some football/rugby matches ...
- SRK, Ajay Devgn top celebrity endorsers’ listShah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads ris...
- Women sports stars shine off the field, too"The rise of women's sports celebrities as endorsers of brands is largely led by two factors - their dominance and performance in specialis...
- Coca-Cola, Pernod Ricard among top 5 TV advertisers for ICC World Cup 2022In terms of categories, ecommerce-gaming ranked number one in terms of TV advertising, followed by the soft aerated drinks category, cellul...
- New-age digital brands go all out for IPL 2021 splashThe opening match between Royal Challengers Bangalore and Mumbai Indians recorded 9.7 billion minutes of consumption on Star Sports, accord...
- Handset makers, cellular service providers again the top spenders in advertising during IPLThese two categories accounted for 32% of total ads during live telecast of first 15 matches of the ongoing tenth edition of IPL, played be...
- Brands queue up for fourth season of Pro Kabaddi LeagueIn the 14 matches played in its first week (June 25 to July 2), PKL witnessed an increase in the count of brands advertising during the tel...
- Euro 2016 sees over 100 per cent jump in advertisementsThe number of advertisers rose 150%, brands by 136% and the number of brand categories rose 140%, show data from TAM Sports, a specialised ...
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
- TAM data release suspended for next two monthsTV ratings measurement agency, TAM, will not release its ratings for the next two months in order to avoid discrepancy of data arising out ...
- IPL IV: Telcos top IPL ad charts with 3G campaignsMobile phone operators have once again topped the advertising chart for the Indian Premium League (IPL). Vodafone, Tata Docomo, Airtel and ...
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