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TAM DATA
AI levels the playing field as IT giants target mid-market gameWith the disruption that artificial intelligence has brought, mid-market companies have now accelerated tech spending, creating scalable op...26 Jun, 2026, 06.00 AM IST- Infosys, HCL Tech, Coforge, other IT stocks rise up to 3% a day after a massive crash. What lies ahead?IT stocks rebounded after a sharp sell-off triggered by Accenture’s guidance cut, with gains led by Coforge and Tech Mahindra. Analysts see...22 Jun, 2026, 10.55 AM IST
- AI market likely to split between premium frontier models and lower-cost alternatives: BernsteinThe global artificial intelligence (AI) market is likely to evolve into a two-tier structure, with premium frontier AI models serving highl...18 Jun, 2026, 12.48 PM IST
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...12 Jun, 2026, 12.35 AM IST
- Infosys, TCS, TechM and other IT stocks rally up to 5% even as sector valuations near 2008 levelsIndian IT shares surged on Tuesday, extending a rebound. Companies like Infosys and TCS saw significant gains. This rally follows a sharp c...19 May, 2026, 10.37 AM IST
- Coca-Cola, Pernod Ricard among top 5 TV advertisers for ICC World Cup 2022In terms of categories, ecommerce-gaming ranked number one in terms of TV advertising, followed by the soft aerated drinks category, cellul...17 Nov, 2022, 09.25 AM IST
- Enough room for 2 television data providers to co-exist: TAMWhile there is a slight change in the pecking order of channels in some categories, the viewership estimates of both research outfits are n...01 May, 2015, 05.10 AM IST
- IPL: Lack of metric to calculate viewership can hit marketing plans of advertisers, media plannersMedia planners and advertisers are still using the TAM data discreetly for the current Indian Premier League (IPL) season that started on A...21 Apr, 2015, 04.11 AM IST
- India's broadcast & media industry to miss ratings data when TAM gives way to BARCThe industry is expected to use the last of TAM data at the end of February while BARC will begin rolling out data in April, said a senior ...05 Feb, 2015, 04.00 AM IST
- Modi interview on India TV gets high TV viewership:TAMBJP Prime Ministerial candidate Narendra Modi's interview on India TV got an all time market share of TV news viewership, according to TAM ...17 Apr, 2014, 07.34 PM IST
- TAM data release suspended for next two monthsTV ratings measurement agency, TAM, will not release its ratings for the next two months in order to avoid discrepancy of data arising out ...18 Oct, 2012, 05.18 AM IST
- TAM suspends audience measurement reports for 2 monthsAs the government pushes towards digitisation of cable services in the four metros, rating agency TAM will suspend bringing out its audienc...17 Oct, 2012, 08.06 PM IST
- Government concerned about TAM data: Ambika SoniThe govt has been concerned about the discrepancies in TAM's TV viewership data for a while now, union information & broadcasting minister ...09 Aug, 2012, 03.43 AM IST
- Information & Broadcasting ministry, Prasar Bharti to probe TAMThe ministry of information & broadcasting and Prasar Bharati will jointly investigate allegations of fudging of television viewership by T...08 Aug, 2012, 03.30 AM IST
- Most broadcasters see fault in TAM Media Research's small sample sizeMost broadcasters allege that the main problem with TAM data is the small sample size.03 Aug, 2012, 06.55 AM IST
- Advertisers say they don't trust TAM Media Research data entirelySeveral big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data.03 Aug, 2012, 06.16 AM IST
- Government mulls probe against TAM Media Research after complaintsThe government is planning to launch a probe into the alleged fudging of television viewership data by TAM Media Research after several com...02 Aug, 2012, 08.20 AM IST
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