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SWADESHI JEANS
ET Circle: William Bissell on weaving Fabindia as a crafts-centred, cultural lifestyle brand celebrating the diversity of India’s heritageDive into the intricate tapestry of history, heritage, and culture, as William Bissell, Managing Director of Fabindia, shares an incredible...- Unequivocal for local: Indians are now benchmarking their products against the world’s bestWhen the Prime Minister exhorted Indians to be vocal about local, there were quite a few apprehensions. But Indians are now benchmarking th...
- Economic Survey: GDP no longer in a pickle on CEA’s special thaliKey would be recovery in global growth but many suggested reforms may not be politically acceptable.
- How corporate museums help companies stay groundedCorporate museums help companies connect with their past and reach out to employees and the public for a brighter future.
- Cow milk, Divya Jal, french fries and more: Ramdev's Patanjali announces new productsPatanjali plans to sell milk at Rs 40 per litre compared to Rs 42 a litre sold in the market at the moment.
- Patanjali Paridhan: Get ready to slip into 'shuddh swadeshi jeans' by 2018-endAccording to the group's co-founder and MD Acharya Balkrishan, there are plans to open as many as 100 exclusive apparel stores across India...
- Patanjali jeans? Baba Ramdev says it's coming in 2019Patanjali's garment manufacturing business will include ethnic wear catering to kids, men and women, said the yoga guru during the ongoing ...
- 10 objects that made news in 2016It's not only people who make news but things — sometimes rather innocuous and routine or far away from any controversy—too flash into sign...
- Diet Pepsi is a toilet cleaner, throw them out: Baba Ramdev“Diet Pepsi is a toilet cleaner…don’t talk about them. We have to drag them out like the British. We must throw out these MNCs," said Ramde...
- As FMCG market lights up this festive season, Ramdev ups the anteThe way Patanjali has chosen to market its products is disturbingly xenophobic. And their popularity may force other retailers to follow su...
- The right fit! Jeans, more swadeshi than you thinkIn the past, young men in Mumbai had jeans to wear on weekends or special occasions, but now the jeans are daily wear.
- ‘Shuddh desi swadeshi’ Jeans from Patanjali coming soon“Our jeans for women will be loose so that they comply with Indian cultural norms and are also comfortable for them,” he said.
- Is 'sanskari skirt' next? Ramdev's 'loose-fit' jeans for women to define cultural normsThese jeans will be loose- fit, comfortable for Indian women and similar to Indian clothing, CEO of Patanjali products Acharya Balakrishna ...
- I am a retailer, will give what customers ask for: Kishore Biyani, Future Group CEOKishore Biyani of Future Group, compares the current retail scenario in India to a war-like situation where he is just letting the storm pa...
- To save khadi and handloom, they need to be rescued from swadeshis and socialistsThe magic mantras, which PM Narendra Modi identified during fleeting attention to the struggling industry, are branding and marketing.
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