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SURF DETERGENT
HUL cuts permanent employee count by 8.6% in FY26Hindustan Unilever has reduced its workforce in fiscal year 2026. The company saw a decline in both permanent employees and workers. This m...- All Kwality Wall's items to be milk-based next year, says CEO Peter ter KulveMagnum Ice Cream is transforming its Kwality Wall's business in India. The company is moving from vegetable fat frozen desserts to dairy ic...
- FMCG companies bracing for another round of price increases amid inflationDaily-use products such as soaps, detergents, biscuits, packaged foods and beverages are likely to become costlier as FMCG companies prepar...
- Rising costs may hit smaller local Cos, says Unilever CEO Fernando FernandezUnilever has said that supply chain disruptions and rising crude-linked input costs could pressure smaller local competitors in India, pote...
- Unilever bets on 'super growth assets' to strengthen India playUnilever is prioritizing smaller, high-growth acquisitions in India and the US, focusing on premium and digitally native brands. This strat...
- Hindustan Unilever's India arm gets Rs 1,986 crore tax noticeHindustan Unilever has received a significant tax demand order of Rs 1,986.25 crore for the financial year 2020-21. The Indian tax authorit...
- Indians go premium to do the laundryPremium detergents now reach 75% of Indian households, driven by liquid variants. Despite the Covid-induced stagnation in overall sales, pr...
- Reliance consumer expands FMCG portfolio; sets up direct competition with HUL & ReckittWhile HUL leads the soaps and laundry detergent market with its brands like Lux, Lifebuoy and Surf Excel, Reckitt Benckiser is category lea...
- HUL surfs upcycle as cost, pricing leaderEconomic upheaval has reinforced longer-term trends in consumption patterns. The pace of formalisation is expected to slow with easing infl...
- Surf Excel is now a $1-billion brandSurf, the original market leader in the detergent category, was evicted from the top spot in 1985 by Ahmedabad-based Nirma's eponymous bran...
- Surf Excels as HUL’s top brand, nets over Rs 5,000 crore in salesSurf, launched 60 years ago, recorded sales of Rs 5,375 crore in the past year with a market share of 17.9%, industry executives citing Nie...
- Soap opera: Eye on Future, HUL launches laundry brand after 30 yearsHUL's new laundry brand launch is reminiscent of its introduction of Wheel detergent in 1988 to take on Nirma.
- FMCG companies to extend tax benefits to customers, slash pricesThe companies such as Patanjali, ITC, HUL and Marico are either slashing the prices of goods or increasing the grammage of the product on d...
- HUL cuts prices of select products post GSTUnder the GST regime, tax credit system is reducing the absolute margins available to modern trade retailer and they are asking to retain a...
- Amazon India launches household supplies store as new categoryWith the household supplies store, the category will now offer 40,000 products from 5000 Indian & international brands, Amazon said.
- HUL to roll out India’s first liquid detergent Surf Excel Liquid at Rs 230/litreHUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US de...
- Unclean history of washing powder businessIn India and across the world the washing powder business has been full of such twists. ET presents a brief and interestingly unclean histo...
- Rural growth story is intact: Harish ManwaniSpeaking to ET at Ad Asia in New Delhi, Harish Manwani, HUL Chairman & Unilever COO, spoke about opportunities and challenges for the Anglo...
- Hindustan Unilever taps banks, telecom firms to reach rural India widerThe company plans to ride on the progress made by its alternative distribution channel called Project Shakti to penetrate deeper into rural...
- Hencefroth, Wheel, Fena, Ghadi may cost you moreEconomy-segment detergents such as Hindustan Unilever’s Wheel, Ghadi from Kanpur Trading Company and Fena may be more expensive by 10-20%, ...
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