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SUNFEAST YIPPEE NOODLES
ITC’s instant noodle YiPPee crosses Rs 1,000 crore sales markWithin noodles, YiPPee is the second largest brand with about 22% market share, trailing Nestle’s Maggi which is nearly thrice as big.- Rivals gain as Maggi market share declinesThe row over Maggi noodles, which led to a ban that was overturned, has seen its market share drop by almost half, according to industry in...
- ITC's Yippee nears Rs 1,000-crore mark, gains from Maggi controversyExplaining Yippee's growth pre- and post-Maggi ban, he said it was "growing at more than 40 per cent before the controversy broke out, with...
- ITC, Nestle, Amul and other food companies hit consumer-connect buttonFood companies, starting from ITC and Nestle to Mother Dairy and Amul, have finally started consumer engagement exercises.
- ITC denies receiving notice from Uttar Pradesh government on excess lead in Yippee noodlesITC Ltd said that it has not received any communication from the Uttar Pradesh government regarding presence of higher lead in its Yippee i...
- Maggi fiasco: ITC's Yippee advertising campaign focuses on safety and qualityITC has rolled out an advertising campaign that emphasises on the safety and quality of its Yippee noodles, which it sells under the Sunfea...
- Bihar imposes month-long ban on 11 instant noodle brandsThe Bihar government on Saturday banned sale, storage, distribution and production of eleven brands of noodles for a month.
- Gujarat's decision to ban Yippee instant noodles was not communicated: ITCITC said these actions create an atmosphere of suspicion and mistrust thereby inhibiting investment and enterprise in the processed food in...
- After Maggi, Yippee noodles and Bambino Macaroni banned in Gujarat'Yippee' noodles of Sunfeast by ITC and 'Bambino Macaroni' by Bambino Agro Industries were banned today, FDCA commissioner H G Koshia said.
- Reply as instant as noodles, says ITC's YiPPee! noodlesA recent press release from ITC gives out a number where customers can call and have immediate access to a senior spokesperson.
- YiPPee noodles safe, says ITC after noticeThe company further said the information sought by the food safety officer was routine and not a cause for concern to the public.
- After Maggi row, ITC's Yippee under food safety scanner nowThe food safety and security authority of Uttarakhand has issued a notice seeking clarifications about the nutritional and other claims.
- ITC to remove "no added MSG" disclaimer from 'Yippee' noodlesITC would remove the disclaimer "no added MSG" from packets of its instant noodles following recent directions by FSSAI.
- FMCG major ITC goes in for more tests of its productsITC said it is conducting more tests on its products at accredited labs across India over and above internal tests to reassure its customer...
- Maggi row: More states join the ban bandwagonA day after banning Maggi noodles, food safety regulator FSSAI on Saturday said it will test samples of instant noodle variants across diff...
- Maggi controversy: Nestle's 70 per cent noodle market share faces heatThe Maggi controversy is expected to have a cascading effect on the Rs 4,000 crore instant noodles market. Maggi has a 70% share of this ma...
- Maggi issue: Row over excessive lead content may taint other noodle brands like Knorr, Chings, Top RamenMaggi is ranked number one in the fast moving foods listing, ahead of Knorr, Chings, as per The Brand Trust Report (India Study) 2015.
- Maggi Magical Masala row: Nestle to appeal against Madras High Court order which favours ITCThe respondent has to withdraw the Maggi Magical Masala variant even if it plans to file an appeal, said ITC counsel Arun C Mohan of law fi...
- Nestle offers trade discount on Maggi instant noodlesSwiss food major Nestle is offering aggressive discounts and incentives to retailers on its flagship Maggi instant noodles.
- ITC to set up its second noodle manufacturing plant in KolkataITC has set up its second manufacturing unit for Sunfeast Yippee Noodles in Kolkata in partnership with city-based Keventer Group.
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