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SUNFEAST YIPPEE
ITC bets big on protein-rich foods, eyes fast-growing health segment marketITC Ltd is expanding its presence in the protein food segment as part of its health and wellness strategy. The company is introducing uniqu...
ITC expects collaborations with unlikely partners to open new distribution channelsIt had partnered with food delivery chains such as Domino's, Swiggy and Zomato along with community centric apps such as Apna Complex, My g...
ITC’s instant noodle YiPPee crosses Rs 1,000 crore sales markWithin noodles, YiPPee is the second largest brand with about 22% market share, trailing Nestle’s Maggi which is nearly thrice as big.
ITC mulls new brand for vegetablesPuri pointed out that going forward, the focus will be on fruit, vegetables and sea foods because only 2%-3% of the perishables are now bei...
ITC’s non-cigarette FMCG sales cross $2-billion mark in FY17ITC's 25 FMCG brands spanning packaged food, personal care, education and stationary products, apparel, agarbatti and safety matches regist...
ITC to invest Rs 800 crore on food processing, hotel in OdishaThe integrated consumer goods manufacturing facility is being built on an area of 700,000 sq ft at Khordha district in Odisha.
ITC to expand Sunfeast Yippee into the atta-based variantThe officials said ITC will launch atta noodles next month, which will be priced at around 20 per cent premium taking the competition strai...
ITC's Yippee nears Rs 1,000-crore mark, gains from Maggi controversyExplaining Yippee's growth pre- and post-Maggi ban, he said it was "growing at more than 40 per cent before the controversy broke out, with...
ITC denies receiving notice from Uttar Pradesh government on excess lead in Yippee noodlesITC Ltd said that it has not received any communication from the Uttar Pradesh government regarding presence of higher lead in its Yippee i...
Maggi fiasco: ITC's Yippee advertising campaign focuses on safety and qualityITC has rolled out an advertising campaign that emphasises on the safety and quality of its Yippee noodles, which it sells under the Sunfea...
Bihar imposes month-long ban on 11 instant noodle brandsThe Bihar government on Saturday banned sale, storage, distribution and production of eleven brands of noodles for a month.
Gujarat's decision to ban Yippee instant noodles was not communicated: ITCITC said these actions create an atmosphere of suspicion and mistrust thereby inhibiting investment and enterprise in the processed food in...
After Maggi, Yippee noodles and Bambino Macaroni banned in Gujarat'Yippee' noodles of Sunfeast by ITC and 'Bambino Macaroni' by Bambino Agro Industries were banned today, FDCA commissioner H G Koshia said.
Reply as instant as noodles, says ITC's YiPPee! noodlesA recent press release from ITC gives out a number where customers can call and have immediate access to a senior spokesperson.
YiPPee noodles safe, says ITC after noticeThe company further said the information sought by the food safety officer was routine and not a cause for concern to the public.
After Maggi row, ITC's Yippee under food safety scanner nowThe food safety and security authority of Uttarakhand has issued a notice seeking clarifications about the nutritional and other claims.
ITC to remove "no added MSG" disclaimer from 'Yippee' noodlesITC would remove the disclaimer "no added MSG" from packets of its instant noodles following recent directions by FSSAI.
FMCG major ITC goes in for more tests of its productsITC said it is conducting more tests on its products at accredited labs across India over and above internal tests to reassure its customer...
- ITC to set up its second noodle manufacturing plant in Kolkata
ITC has set up its second manufacturing unit for Sunfeast Yippee Noodles in Kolkata in partnership with city-based Keventer Group.
Global competition not a threat to Indian industry: Chitranjan Dar, CEO, ITC FoodsITC Foods, the maker of Bingo! Chips, Sunfeast biscuits and Yippee! Noodles, has gained a reputation of being a disruptive player.