India's moonshot launches craze for merchandiseIndia's moon landing on August 23 has sparked a surge in demand for space-themed merchandise, with Indian Space Research Organisation (ISRO...
ITC launches first millet cookies as part of Sunfeast FarmliteEarlier this year, ITC launched a dedicated initiative ‘ITC Mission Millet’ powered by a strategic 3 pillar model that encompasses developm...
Britannia drags ITC to court alleging trademark infringementStakes are high in the country’s Rs 37,000-crore biscuit market that is clocking double-digit growth annually. Biscuits also account for th...
Piece of cake: Pandemic sweetens cake sub-segment, attracts bigwigsIn the recent past, major food segment players such as Mondelez-owned Cadbury, ITC Sunfeast, and others have entered into this niche catego...
ITC’s non-cigarette FMCG sales cross $2-billion mark in FY17ITC's 25 FMCG brands spanning packaged food, personal care, education and stationary products, apparel, agarbatti and safety matches regist...
Britannia to challenge Delhi HC order in ITC’s favourDelhi High Court bench directed Britannia to withdraw its Nutri Choice Digestive Zero biscuits in its current packaging within four weeks.
ITC Foods launches Sunfeast Farmlite Digestive All GoodWe believe that Sunfeast Farmlite Digestive All Good satisfies the consumer’s desire of 'No maida and no added sugar' in their lifestyle,” ...
Maggi fiasco: ITC's Yippee advertising campaign focuses on safety and qualityITC has rolled out an advertising campaign that emphasises on the safety and quality of its Yippee noodles, which it sells under the Sunfea...
Gujarat bans sale of Maggi for a monthGujarat Government banned the sale of Nestle's instant noodle brand 'Maggi' for a month in the state after the product failed the food safe...
ITC’s Sunfeast tops in cream biscuitsFor the year ended October 31, 2013, ITC’s cream biscuit market share stands at around 25% in value, according to industry sources who quot...
Biscuit war: Britannia steals the march over Sunfeast, ParleThere are perhaps only a few in this country who have no memory of Parle-G biscuits, from the tiffin boxes of little school children or as ...
- ITC to set up its second noodle manufacturing plant in Kolkata
ITC has set up its second manufacturing unit for Sunfeast Yippee Noodles in Kolkata in partnership with city-based Keventer Group.
Oreo, Sunfeast bite into Britannia market shareThe Rs 3,600 cr premium cream biscuit market has turned hyper competitive with Cadbury’s Oreo and ITC’s Sunfeast brands biting into the sha...
- ITC rules out immediate price hike on food items
Multi-business conglomerate ITC today said raw material costs are likely to go up by around 3 per cent in the next 2-3 months.
'There’s space for all to grow'More than seven years after ITC Ltd’s Foods division shot into the staples, confectionery and snack food categories, its brands such as Aas...
- ITC bakes fresh challenge in bakery battle with Britannia
The bakery battle between ITC Foods and Britannia Industries is set to intensify. ITC’s Sunfeast is poised to mount a challenge where it hu...
- Ten Sports gets telecast rights for US Open and Sunfeast Open
Ten Sports has signed agreements with the US Open and the WTA Sunfeast Open for exclusive telecast rights of the two events in the sub-cont...