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SUNDEEP BAJORIA
Coca-Cola to bring sports drink BodyArmorLyte to India, expects ThumsUp, Sprite to be $2 bn brandsCoca-Cola is set to introduce BodyArmorLyte, Honest Tea, and expand its Vitaminwater line in India this summer. The company anticipates Thu...- After squeeze in urban demand & price hikes, FMCG industry expects consumption revival in 2025India's FMCG sector expects a 2025 rebound. 2024 brought high costs and inflation, slowing growth. Easing food prices and government spendi...
- Coca-Cola's bottling arm to transfer more operations to Indian partnersThe northeast market and some areas of West Bengal will be owned and operated by Moon Beverages, which currently has franchise operations f...
- Coca-Cola's bottling arm HCCB announces sell-off of select operations to franchisee bottlersCoca-Cola's bottling arm HCCB announces refranchising of operations in select territories in India to three existing franchise bottlers, Mo...
- Why Coca-Cola is looking for fizz in a different bottleIntroducing an alcohol brand in India, Coca-Cola is strategically investing in the liquor market, propelled by an expanding middle-class, p...
- Coca-Cola cracks the most elusive market in India - the country's hinterlandsDespite inflation posing a challenge for companies, Bajoria acknowledges its reality and emphasizes the importance of devising the right pr...
- Coca-Cola India bottling partner SLMG Beverages opens new facility in AmethiSLMG Beverages, a bottling partner of Coca-Cola India, has inaugurated a new facility in Trishundi, Amethi, Uttar Pradesh, with an investme...
- Coca-Cola does not operate like a car company with once-a-year pricing. We follow a BPPC philosophy in beverages: Sundeep Bajoria“We address need states and there are eight or nine very important beverage need states. There is an opportunity for a kind of a beverage a...
- India Inc likely to spend 20-25% more on advertising in the second half of 2023Advertising and consumer promotion spending is anticipated to increase by 20-25% YoY during H2 2023, driven by the Cricket World Cup, a rai...
- This summer has been challenging on account of rains: Coca-ColaThis summer has been a challenging one and there’s nothing that can be done about the weather, beverage maker Coca-Cola India vice presiden...
- Coca-Cola India rejigs leadership structureChandrasekar who joins Coca-Cola India from Nestle, will take charge of the strategic initiatives for the company to accelerate the pace of...
- After a year of flat sales, Coca-Cola rejigs leadership teamChanges are being put in place under a new leadership both at Coca-Cola and its bottling arm Hindustan Coca-Cola Beverages (HCCB), in midst...
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