Johnnie Walker Black has lagged behind the peer from the stables of Pernod Ricard in the five-year and 10-year compounded growth rates.

"Lowe Lintas, Delhi will be the second agency to work on the wide portfolio of brands of Pernod Ricard in a dual agency format in the count...

Bollywood actors Ranveer Singh and Arjun Kapoor are new brand ambassadors of Royal Stag.

The world's largest whisky nation is revving up a single malt story, which some of the most storied brands are out to win.

Two whisky brands, Royal Stag & Officer's Choice, soaked in $1 bn in retail sales last calendar, keeping growth rates intact despite spiral...