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SUHASINI SAMPATH
India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
Run, rave, repeat! Wellness turns social for Gen ZGen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...
Cookware brand Ember raises $3.2 million in fundingHNIs, family offices, and existing investors led the funding round, which also saw participation from health food brand Yogabar cofounder S...
Gully Labs raises Rs 8.7 crore in seed funding led by Zeropearl VCThe company plans to use the funds to diversify its product range. Gully Labs will also expand its sales channels. Physical retail stores a...
D2C haircare brand Moxie Beauty raises $2.1 million in funding led by Fireside VenturesMoxie Beauty, a haircare brand catering to Indian hair textures, has raised Rs 17.3 crore in funding from Fireside Ventures. The company wi...
Consumer awareness, social media put healthy snack brands on growth pathHowever, scaling these businesses beyond the niche markets while staying profitable presents a major hurdle. While their operating revenue ...
Local firms plan to take millets-based foods overseasIndian companies are taking millets-based products to international markets to gain a first-mover advantage. This comes after the spotlight...
Yoga Bar expands portfolio with new brand Yoga Baby; forays in baby care segmentHealth foods maker Yoga Bar is entering the baby care category with the launch of its new brand, Yoga Baby. The brand will offer millet-bas...
ITC to acquire Yoga Bar to expand presence in fast growing healthy foods spaceThe move will allow ITC to expand presence in the Rs 45,000 crore fast growing, nutrition-led healthy foods space. ITC said this deal is in...
Musk's employee communications beg the question - should a bad phase call for a bad phrase?Shankar Prasad, founder-CEO, Plum, feels that super bad is a "dark and scary" phrase. He would think twice about using it in a professional...
ET Startup Awards 2022: Lead’s Smita Deorah wins the Woman Ahead awardLead provides an integrated, tech-enabled solution to schools with a focus on learning outcomes through a hybrid model (classroom and digit...
ET Startup Awards 2022: Nominees for Woman AheadThe award honours startup should be launched and led by a woman who competes and wins against the best in the business.
D2C brand Nat Habit raises $4 million in funding led by Fireside Ventures“The fresh funding will be used to accelerate growth, increase channel presence, expand categories, invest in marketing, technology and sco...
Yoga Bar maker triples sales during FY22; to expand into newer categories beyond breakfastFounded in 2014 by sister entrepreneurs — Suhasini Sampath and Anindita Sampath Kumar, Yogabar makes a host of snacks from ayurvedic Juices...
'Be kind to yourself, stay focused & fearless.' Suhasini Sampath, co-founder of Yogabar, shares her success mantraHere are some more pearls of wisdom by Sampath, in her own words.
Direct-to-Consumer companies raise $543 million funding in FY22D2C brands comprise businesses that have the majority of their revenue or customer acquisition from direct-to-consumer online channels or s...
It pays to play games: The value of keeping colleagues engaged by injecting fun into a work weekTop bosses have found fun ways to keep their employees enthusiastic.
Health products get a boost as desis look to build immunityProducts such as olive oil, soya oil, mustard oil, fortified bread & biscuits, and powdered chocolate drinks are in huge demand. During nor...
Food startups play health card as bait to target young consumersFrom hawking breakfast bars that help skip morning meals to cold brew coffee that is less acidic than hot-brewed, these fledgling companies...
Newbie F&B companies embark on offbeat routes to reach consumersNewbie food and retail beverage cos are crafting innovative methods to reach consumers as they realise the need to master the art of distri...