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SUDHA NATRAJAN

    • Amidst all-round slowdown in advertising, big-budget political advertising is set to come to the rescue of the industry.
    • It seems inflation has caught up with the creative frat. Ad firms are cutting employee intake, travel & other expenses.
    • The malaise of skyrocketing inflation, rising interest rates and all-around slow economic growth seems to have caught up with advertising i...
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