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SUDHA NATRAJAN
- Political advertising budget to increase by 25-30%
Amidst all-round slowdown in advertising, big-budget political advertising is set to come to the rescue of the industry.
- Slowdown becomes ad nauseam
It seems inflation has caught up with the creative frat. Ad firms are cutting employee intake, travel & other expenses.
- Ad growth follows industry trends
The malaise of skyrocketing inflation, rising interest rates and all-around slow economic growth seems to have caught up with advertising i...