SUCHIRA IYER
Wipro's new marketing strategy: Shift spotlight from firm's competencies to clients' needsAt Wipro the attempt is to position the company as one that fullfils clients' wants rather than one with highbrow competencies.- Wipro shuffles its top deck, Suchira Iyer takes over as the CMOThe company has appointed Suchira Iyer, former Country Head for its Greater China region, as the Chief Marketing Officer.
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