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STRAWBERRYFROG
Raymond appoints StrawberryFrog as its new creative agencyA senior official at Raymond said that it is looking at a fresh brand architecture, in an attempt to reposition itself as a more mass, yout...- APCO Worldwide acquires majority interest in StrawberryFrogStrawberryFrog, touted, as the world’s first cultural-movement agency has been much in news – thanks to its global ambitions as also the on...
- Mahindra & Mahindra to use 'Rise' as new brand positioningKeeping with its global ambition, homegrown farm equipment-to-software group Mahindra & Mahindra today said it will embark on a new brand p...
- Ex-director of TBWA may form 50:50 JV with StrawberryFrogKurien Mathews, who was director with Omnicom-owned TBWA until recently, is most likely to form a 50:50 JV with New York-based communicatio...
- Take 'vulgar' ads off air: Govt to TV channelsI and B ministry has issued an advisory to all entertainment and news channels to pull Frenchie X and Lux Cozy advertisements off the air. ...
- Lowe plans to make India its global outsourcing hubIn a move to better cost and time efficiencies, Lowe decided to make its Indian office the outsourcing hub for international operations. Ad...
- Demand for Indian faces boosts images industryImages suppliers specialising in offering Indian faces and other stock visuals are witnessing a boom.
- Blame it on inflation, ad margins shrink 60 pcThe decline in consumer spending is taking its toll on the fortunes of the advertising industry. War on Inflation | In Pics: World's 10 mos...
- Print gong leaves Goafest, O&M with egg on facesThe Vodafone ads done by O&M, have been described by a rival agency as very similar to the Monte Carlo ads created by JWT in 2006. Ads on t...
- United Spirits eyes energy drinks to boost vodka salesVijay Mallya-led United Spirits Ltd (USL) is mulling foray into energy drink segment to add momentum to its vodka sales.
- JWT India-ADK JV to add Japanese businessJWT India, the largest Indian WPP ad agency, has partnered with ADK, the third largest ad agency in Japan to form a 50:50 JV firm in India.
- Ad is about ideas, not execution: StrawberryFrog's GoodsonOne of the recent examples Goodson presented was on Toyota’s Scion, a small car with a cult following. Wacky gadgets | Special: GoaFest | I...
- Ad is not answer for all marketing woes: Jon WilkinsMr Wilkins stressed the fact that advertising per se will have to reinvent itself if it wants to remain relevant. “If agencies do not gear ...
- Focus on user-driven revolution: Kevin SwanepoelKevin Swanepoel stressed on the user-driven revolution in media. “The analogy of the word revolution suggests change in a regime. The impac...
- MindShare tops Media Awards with six gongs at GoafestMindShare dominated the Media Awards at Goafest on Friday, bagging six gongs including two golds, three silvers and one bronze.
- Consistency good but surprise better: Scott GoodsonStrawberryFrog's founder and CEO, Scott Goodson, had the unenviable task of making the last presentation on Day Two at Goafest.
- Ad industry's premier Goafest 2008 kickstartsThe Indian advertising industry's premier festival, Goafest 2008, got to a scintillating start at the The Leela, Cavelossim Beach, Goa. Des...
- Goafest: 3,000 delegates to attend ad & media festivalIndia’s premier marketing communications festival, the weekend is likely to see the sort of revelry that might just set a benchmark even fo...
- Communication hotshop StrawberryFrog leaps to GoafestScott Goodson founded StrawberryFrog’s works on a simple, yet compelling promise that it does ad stuff differently than, well the dinosaurs...
- Goafest already ahead of Dubai Lynx and AP AdFestConsidering Goafest is only in its third year, it’s amazing how big and vibrant it already is.
Load More- Ex-director of TBWA may form 50:50 JV with StrawberryFrog
