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How women content creators are shaking up the BFSI categoryHow the rise of women content creators in the BFSI category is creating new opportunities for brands in one of the most regulated industrie...- Why 50 years and above is the new target consumer group for some brandsWhile millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
- BE marketing awards jury gets down to work todayIn the former category, judges will be looking for entries that go beyond just ticking boxes in the name of integrated marketing.
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