Now, ruralites also buying anti-aging creams, microwave ovensThe proliferation of direct-to-home (DTH) TV and mobile internet have made ruralites more aspirational.
Global practices won't work, jugaad required in India: Sridhar Gundaiah, founder, StoreKingYou can’t replicate something which has worked globally, says Sridhar Gundaiah who founded StoreKing in 2012 to help people shop online thr...
Capital Float partners with StoreKing to extend credit to rural IndiaThe company is exploring possibilities to ascertain how the end consumer can imbibe the benefits of this initiative.
Here's why ShopClues, Xiaomi and redBus have turned their focus on rural consumersDividing rural internet users in India into five categories, Boston Consulting Group had pointed out the potential of two large segments: a...
Eko partners with StoreKing as it takes money transfer services to rural IndiaEko had released APIs for its domestic money transfer business which allows companies having similar business models to plug in these APIs ...
Nearly 800 Indian companies including MakeMyTrip, Jugnoo on Facebook's Workplace nowThe mobile-first, subscription-based product has made the country one of the top five in the world for the enterprise communications app.
Airtel, Vodafone and Idea line up sops to lure merchants to payment appsAirtel, Vodafone and Idea along with newcomer Reliance Jio Infocomm are offering incentives to shop owners and retail chains to sign up wit...
Demonetisation: How StoreKing is proving itself the Amazon of rural IndiaWith assisted commerce, a startup named StoreKing is mutating the rural credit model and helping villagers survive on a mix of cash and cre...
Demonetisation: Why the challenge to take digital payment to rural India is as huge as the opportunityHome to about 870 million people, the countryside will be in the thick of action for the rest of the decade, according to a recent BCG repo...
Ventures aiming to wire up millions of small retailers face a hard climb to profitsBurdened with a disorganised back end and resultant stock-outs, these kirana store owners are fighting where larger businesses are growing.
Assisted e-commerce startups spot promise in servicesStoreKing's network spread across towns and villages in southern and western India, is one of the several startups that are offering assist...
E-commerce startup StoreKing raises $16 million from Axiata DigitalBengaluru-based StoreKing will use the funds to expand their team, enter tier III markets and tie up with 1 lakh retailers by 2017.
Indian Oil ties up with logistics start-up firm FortigoThe tie up with Fortigo would also help Indian Oil to tap fuel business from fleet operators covered under the Fortigo platform, it said.
IOC ties up with Fortigo for logisticsIndian Oil Corp, the nation's largest fuel retailer, said it has tied up with trucking and logistics start up Fortigo, which will help it a...
MobiKwik, StoreKing tie-up for cashless payment in rural areasThe facility will be available in 600 small towns and 5,000 villages across the states of Karnataka, Andhra Pradesh, Telangana, Tamil Nadu.
How startups are helping kirana stores turn e-retailersRetail sector is witnessing the dawn of a new era as ecommerce startups take frugal technology to rural India where big companies such as F...
Startups are adopting a quasi e-commerce model to reach customersCompanies such as eDabba, iPay and StoreKing are adopting a quasi e-commerce model to reach customers in rural areas where internet connect...