Lussier recalls that Reddy exuded a lot of zeal and enthusiasm for his work in his speech.And that left an impression on him.

"We are number one diamond brand in the country and we are focused on expanding deeper in the country through our jeweller partners," Forev...

All the stakeholders in the diamond industry can expect a better year, Stephen Lussier, CEO, Forevermark, De Beers told ET.

De Beers and Russia’s Alrosa were the largest sellers of rough diamonds last year, accounting for 56% of global sales by value between them.

What makes a diamond valuable? History shows a slick marketing team and a killer tagline help. Demand for jewelry rose just 1.9 pc from 200...

The year 2013 has been a phenomenal year for Forevermark. Even in the adverse economic slowdown, we managed to achieve 70% growth in sales ...

The De Beers Group, whose core business is mining, launched Forevermark in 2008 as a wholly-owned subsidiary.

Encashing the growing opportunity in mobile and computing space, diamond major De Beers planned to adopt digital marketing as part of its p...

Stephen Lussier, CEO of Forevermark, a De Beers brand, tells ET how the business has changed since 1981 and why Surat will continue to be a...

De Beers has set its sights on India as it expects the country to be one of the top three markets for the precious stones in the coming dec...

The unprecedented rise in gold prices has added sparkle to jewellers' diamond sales.And jewellers themselves are now promoting diamonds in ...

This 51-year-old Columbia University Management alumnus opened and built the De Beers China market into a $1.5 billion retail market as wel...