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STARCOM WORLDWIDE
T42 is bringing the digital evolution to the data-less industry of container shipping- Beyblades spin a top-class return: Retailers report huge demand for the high-performance topsBeyblades--those glitzy spinning tops that most young boys had in their pockets some five years ago-are back, with a bang.
- India Vs Sri Lanka: ESPN Star Sports hikes advertisement rates to Rs 20-24 lakhs/10 secThe official broadcaster for the ICC World Cup has perked up the rates from the Rs 17-18L/10 sec slots charged for the India-Pak semi-final...
- YouTube ropes in HSBC as lead sponsorEven as IPL garners an envious lineup for sponsors for the most-watched T20 event, YouTube is also looking to get some big guns on board.
- Web has been cast for live cricketIndian advertisers are now waking up to a new platform to cash in on the country’s passion for cricket: webcasting, or live telecast of cri...
- Ad industry back to hiring people after a yearThanks to a revival in demand from heavily advertised categories.
- Sam Balsara snaps up 51% in WPP arm MediacomP&G India decided to award its communication planning and buying AOR to the Madison-Mediacom combin while Sam Balsara has acquired 51% in t...
- BE Reckoner: O&M tops for fifth year onO and M, which has topped the ranking ever since the Agency Reckoner was first introduced in '03, has again been voted as the No 1 . My fir...
- Girlology: Empowerment of women in the ad mad worldThere's an overpresence of young, bold women in advertising. It's all to catch your attention.
- Publicis brings in media buying armThe Rs 16,300-crore Indian advertising industry is gearing up for some tough competition at the media buying end of the business.
- Starcom bags Jet Airways Media AORPart of the Publicis group, Starcom has been appointed Jet Airways' global media agency; the business will be handled out of the Mumbai off...
- Starcom MediaVest Group launches new agencyStarcom MediaVest Group has launched a new agency called FutureWorks to manage the media strategy and investment needs of the companies bel...
- Publicis to buy Digitas for $1.3 bnPublicis Groupe, the French holding company that has interests in advertising and marketing around the world, is set to acquire US-based di...
- Ravi Kiran to head Starcom’s diversified services in AsiaRavi Kiran, currently CEO (South Asia) of media agency Starcom MediaVest Group (SMG), has been appointed regional CEO, diversified services...
- Cellphones now create their own buzzAs it gets recognised in the media, the mobile phone is surely emerging as a full fledged media vehicle.
- Brokers no more a safe bet to investorsNearly 60% of the respondents in a survey claimed to know someone that had been cheated by a broker.
- Market swings drag down fin services cos’ ad spendsHave you noticed that financial services are not being pushed in your face of late? In the last few months advertisements for mutual funds,...
- Soccer eats into prime time spaceThe month-long soccer extravaganza came to a fitting finale, with the Azzurri dashing French hopes and claiming the coveted FIFA World Cup ...
- Big boys' ad partyWith just two days left for the football World Cup in Germany, there are just 10 advertisers who have bought spots on ESPN-Star Sports, the...
- Movie makers zoom in on the power of marketingBollywood production houses are waking up to the power of marketing like never before.
Load More- YouTube ropes in HSBC as lead sponsor
