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STARBUCKS BUSINESS STRATEGY
Gen Z's love for cold coffee has brands chasing beverage boomIndia's younger consumers are embracing cold coffee as an everyday drink. Brands like Nestle, HUL, and Tata Starbucks are expanding their o...- Starbucks, try some artisanal starbrightIn the bustling world of coffee culture, a clear divide is emerging between the behemoths of the industry and the charming independents. As...
- Starbucks layoffs 2026 continue: What is driving the third round of job cuts under Brian Niccol, how many workers will be impacted and what employees need to know about severance?Starbucks layoffs 2026: Starbucks is cutting 300 US corporate jobs and closing regional support offices. This move is part of a broader tur...
- Starbucks layoffs hit tech teams amid restructuring pushStarbucks is reportedly laying off staff from its technology departments. This move is part of a larger restructuring plan by new CEO Brian...
- Indians had a crush brewing for a star. But, the love may be fadingStarbucks’ India unit reported a modest 5% rise in revenue to ₹1,277 crore in FY25 even as losses deepened 65% to ₹135.7 crore, marking a s...
- Fresh business blend at Starbucks: Global CEO meets Chandra as Tata pauses investment pending lower-cost modelStarbucks is set to revamp its India operations. Its partner, Tata Consumer, is pushing for a more affordable business model. This involves...
- Starbucks’ $30 billion blunder? Marketing guru’s post goes viral - Elon Musk can’t resist taking a jabStarbucks’ $30 billion blunder is making headlines. A viral post claims the coffee giant lost billions under its new CEO. Social media is b...
- Starbucks protein coffee menu launches with new lattes and cold foam options. Here's all detailsStarbucks protein coffee menu has launched with new Protein Lattes and Protein Cold Foam drinks. Customers can customize beverages with pro...
- Starbucks lowers prices in China as rivals brew up discount warStarbucks China is set to reduce prices on select iced beverages by an average of 5 yuan, approximately $0.70, amidst escalating competitio...
- It's coffee as usual for Starbucks in India: Appointment of new chairman won't alter plansStarbucks' abrupt leadership change won't affect Tata Starbucks' Indian expansion plans, per Tata Consumer Products CEO Sunil D'Souza. The ...
- Shark Tank’s Anupam Mittal criticizes Starbucks, says 'more toxic than tobacco'Starbucks fired CEO Laxman Narasimhan after just 16 months due to poor sales, appointing Chipotle CEO Brian Nichol as his successor. Anupam...
- Coffee giants pin high hopes on India on Gen Z, millennial spending powerWhile Starbucks has been present in India for some time, Canadian coffee chain Tim Hortons made its foray in New Delhi last year. It is now...
- Tata Consumer Products to transfer its tea chain to IHCL"Tata Consumer Products continually evaluates its businesses in line with its strategy and business objectives. As a result of this process...
- Tata Starbucks announces Sushant Dash as CEO designate effective April 1, 2021Navin Gurnaney, CEO, has made the decision to pursue an opportunity outside of the company. Under Gurnaney’s leadership, the company experi...
- Starbucks to add Microsoft's Satya Nadella to its BoardOn Nadella, Starbucks said he will bring to the Board "extensive experience" and an understanding of how technology will be used and experi...
- Starbucks Chairman Howard Schultz in IndiaStarbucks Chairman Howard Schultz arrives in India tonight for a short one day visit close on the heels of the recent exit of Avani Davda, ...
- Cafes like Starbucks, McDonald’s, Domino’s launch discounts to woo customers amid sluggish demandStarbucks, the world’s largest coffee chain, has started offering big discounts to attract more customers as it looks to drive up consumpti...
- Tata Starbucks builds war chest for expansion to take on Cafe Coffee Day, Barista Lavazza, Costa CoffeeStarbucks is displaying an urgency to scale up at a time when most quick-service restaurant operators including McDonalds have reported slo...
- CCD, Barista say no plans to take on Starbucks' killer pricingStarbucks, which debuted here over the weekend, said it will follow low pricing strategy across all its forthcoming outlets, including the ...
- Starbucks to create a brand around Indian coffee: Starbucks CoffeeAfter several unsuccessful attempts to enter India, the retailer has signed an MoU with Tata Coffee for sourcing and roasting high-quality ...
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