Everta aims to locally produce 3k DC chargers annually by 2027Everta, a Mumbai-based EV charger firm, is entering the market. The company plans to produce 3,000 DC chargers each year by 2027. Everta is...
Shah Rukh Khan to Salman Khan to Hrithik Roshan: How are Bollywood stars paid for movies? Producer on fee structureBollywood’s focus on star power has created a payment system where only about ten actors command extremely high fees, often reaching hundre...
ICC rights may bleed Disney's streaming entertainment businessDisney's streaming profit faces loss due to ICC rights on Disney+ Hotstar. Iger expects weaker Q3 tied to Indian sports. Zee Entertainment ...
Uno Minda ties up with Starcharge Energy for EV chargersStarCharge, a global leader in electric vehicle charging infrastructure and microgrid solutions, operates in 67 countries and regions with ...
Age of breaking stereotypes: Yesteryear icons now rising stars in brand new callingZeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend ...
Salman Khan chides younger actors for charging a bomb, says ‘90s stars will ‘tire them’ outKhan will next be seen in the family drama-comedy ‘Kisi Ki Bhai, Kisi Ki Jaan’.
Prabhas opens up about wedding plans amid dating rumours with Kriti Sanon, but what is with Salman Khan? Read hereWhen asked about his marriage on a talk show, Prabhas reveals his wedding plans are related to Salman Khan.
Vicky Kaushal, Ayushmann Khurrana emerge new poster boys of ad worldThe two young Bollywood actors have signed up close to a dozen brands each over the past six months, probably matching the pace at which th...
Why Nike is desperate to keep Michael Jordan’s sponsorship money secretJordan made more than $100 million in sponsorships last year, according to his lawyers, and about $536.6 million from 2000 to 2012.
With World Cup viewership worse than 2011 edition, Star misses Rs 850-crore ad targetAccording to multiple industry sources, Star India had an internal revenue target of Rs 850 crore from advertising sales during the World C...
IPL-8 gives Cricket World Cup a run for its advertising money; spots selling for Rs 4.75-5 lakhMulti Screen Media is selling initial 10-second match-time ad spots on television for Rs 4.75-5 lakh each, 15% more than the previous editi...
Celebrities now include social media in endorsement contracts, get paid separately for tweetingSeveral big and small celebrities and sports stars have already started raking in the moolah through social media deals with brands.
- Priyanka is first queen of endorsements
Priyanka Chopra has shooed away the Khans and the Bachchans to become India’s first woman to top the endorsement charts.
Bollywood launches free download tribute to Michael JacksonBollywood stars release free musical tribute to MJ to mark late star's 51st birthday.
- Royalty's a dirty word for Surat saree traders
Hiring top Bollywood actresses like Aishwarya Rai, Preity Zinta, Neha Dhupia, Rani Mukherjee, Katrina Kaif and Priyanka Chopra and paying t...