Influencer marketing done right: Brands need a scalpel, not a sledgehammerBrands often rope in popular people aka influencers on social media to endorse their products to their legions of followers. It works best ...
19 Oct, 2019, 11.44 AM IST
Agrahyah Technologies raises $1 million in pre-series A fundingAawaz.com has grown to about 200 hours of audio content and more than 2,000 long-form reads across genres such as devotional, comedy, enter...
17 Jul, 2019, 10.08 AM IST
Facebook, Instagram or Twitter? Social media strategy that you should followA brand could have a two-way interaction with their customers and prospects, run polls, develop apps and games, create promotions to excite...
02 Nov, 2018, 10.59 AM IST
Agrahyah rolls out India’s first voice agencyThe fast increasing use of smartphones has created opportunities for several voice-driven services and the company wants to become the firs...
11 Oct, 2018, 11.43 AM IST
Agrahyah’s content platform to speak the local lingoAawaz.com, which is scheduled to be launched in a few weeks, will be a web and app-based platform which will have Hindi content to start wi...
02 Aug, 2018, 11.26 AM IST
World Music Day: How technology has changed the rhythm of musicWhat’s really orchestrating the industry back into a positive growth figure is due to a symphony comprising performers outside the conventi...
21 Jun, 2018, 06.44 PM IST
Google I/O Day 2 Highlights: How AI, machine learning can save more lives by making healthcare predictiveGoogle’s deep learning models are better listeners.
10 May, 2018, 09.58 AM IST
Breakout sessions, after-parties: Google I/O not a regular developer gigMore than 5000 plus developers attending in person are welcomed and ushered-in with a smile.
08 May, 2018, 04.34 PM IST
Google I/O turns 10: Is there an Android Pumpkin Pie in the offing?Google I/O brings together developers from around the globe for an immersive experience focused on exploring the next generation of tech.
05 May, 2018, 11.38 AM IST
Apple CEO Tim Cook thinks learning coding is more important than English, but there is a problemWhen it comes to coding, every leading programming language in the world warrants that the programmer is adept in English.
13 Oct, 2017, 04.53 PM IST
Down but not out: Brand Samsung & the Galaxy Note 7 fiascoSamsung has acknowledged the problem, accepted reality, and have acted pretty quickly which gets brand Samsung AAA rating.
15 Oct, 2016, 10.52 AM IST
In the AI wars, Google wants to change the world one 'Pixel' at a timeGoogle has been the antithesis of this philosophy, for Google cloud is the strategy and devices are tactics.
08 Oct, 2016, 11.50 AM IST
Understanding Instagram algorithm and what it means for your brandAlgorithm is a mechanism where Instagram observes each of its user, learns what they like and dislike based on certain signals and then sho...
18 Apr, 2016, 12.10 PM IST
How Davos become pivotal to improving the state of the worldBy creating an exclusive club within an already exclusive forum, brand Davos has been built by knowing how to keep the chalk apart from the...
27 Jan, 2016, 11.59 AM IST
PM Narendra Modi in Silicon Valley: Can he fulfill the hopes of Indian Startups?It's ironic that many Indians perform better outside India than in India. Nearly 15% of startups in Silicon Valley are started by Indians. ...
21 Sep, 2015, 12.53 PM IST
Understanding search advertising for result driven digital marketingThe search ad platforms provide absolute control over the amount of money you spend. It could be Rs 500 a day or Rs 50 lakh a month - you d...
08 Sep, 2015, 01.42 PM IST
Understanding online search to make better digital investmentsWhat's the prudent way to leverage the fast changing, but imperative channel called organic search marketing?
02 Sep, 2015, 10.45 AM IST