Shikhar Dhawan collaborates with Bliv. Club, WIOM to launch the first metaverse sports cityThe global metaverse market is anticipated to reach a market value of around $1,803 billion by 2030, growing at an annual rate above 45.8% ...
PM Modi lauds Neeraj Chopra for motivating young students on sports, fitnessModi's praise came a day after Javelin thrower Chopra visited a school in Gujarat's Ahmedabad city to launch a national mission wherein ren...
BookYourGame takes Curefit to court, gets an injunction against productRefuting the allegations, Curefit told ET that the transaction never progressed to definitive closure or to a formal on-boarding of BYG emp...
Cricketer MS Dhoni chooses Coca-Cola’s Powerade for endorsement3 -year endorsement deal for sports drink pegged at about Rs 15 crore.
European sports brand Bergamont enters IndiaA company statement said that for India, the bikes are being locally designed.
MS Dhoni's 11-year innings with PepsiCo ends, Virat Kohli the new iconDhoni's association with PepsiCo dates back to 2005. 'Oh Yes Abhi' and 'Change The Game' were among the company’s biggest campaigns that fe...
Zaheer Khan plans 15 ProSport Fitness centres in two yearsThe company is also in talks with realty developers and hospitals to take up management of physiotherapy units in hospitals.
Why ending conflict of interest in Indian cricket may be an uphill task for BCCI chief Shashank ManoharThe guidelines threaten to shake up the cozy arrangements and carefully laid out plans of a bunch of cricketers and ex-cricketers.
Is Brand Dhoni under serious threat & worth the bet post Chennai Super Kings' ban from IPL?His reported endorsement fees is between Rs 10 crore and Rs 12 crore per brand, higher than that commanded by India test captain Virat Kohl...
Fitness centres, etailers & radio cabs piggybacking on Yoga; provide offers on merchandise to attract customersHospitality, ecommerce, radio cabs and fitness cos have been piggybacking on fervor generated around International Day of Yoga with offers ...
Virat Kohli to invest Rs 90cr, set up chain of gymsThe gyms will be launched under the brand name Chisel. The brand is jointly owned by Kohli, Chisel Fitness and CSE, which is the agency tha...
'MS Dhoni keen to be a partner in sports retail chain FitSoul'Indian cricket team captain MS Dhoni is keen to pick up a stake in Light Speed Sports, which will operate a multi-brand sports retail chain...
MS Dhoni - Arun Pandey links go beyond Rhiti SportsArun Pandey and MS Dhoni have been and continue to be business partners, spelling a high probability of conflict of interest for the Indian...
Arun Pandey: The man behind brand MS Dhoni is anti-thesis of sports agentPandey is the anti-thesis of the sports agent, rustic in his appearance, non-calculating in his ways, prone to letting down his guard.
MS Dhoni to sell health drink, energy bars in partnership with Emcure PharmaceuticalsRhiti Sports, a firm closely associated with Indian cricket captain MS Dhoni, is venturing into health food segment in partnership with Pun...
Golf and three-martini lunches are passe; gym becomes the hot spot for networking in India IncTop executives and entrepreneurs are paying early morning or late evening visits to gyms to catch up with like-minded people even as they s...
Brand Dhoni sorely needs a makeover to keep alive the interest among India's youthDhoni has entered the super-rich league of athletes thanks to his huge appeal to brands. But he sorely needs a makeover to keep alive the i...