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SPORTS VIEWERSHIP TRENDS
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...- Aditya Birla Group bets big on IPL boom, says media rights frenzy is far from overAditya Birla Group sees strong future growth for Indian sports. The group believes IPL media rights will keep increasing in value. This is ...
- India tunes in for champions Harmanpreet & team as Women’s World Cup viewership hits record 446 million on JioHotstarWomen's cricket reached a historic peak. The ICC Women's Cricket World Cup India 2025 final viewership equaled the men's T20 World Cup fina...
- ICC Champions Trophy 2025: 110 million TV viewers in first three matches, digital viewership soarsThe first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...
- Indians spent 6.1 trillion minutes on online videos, says reportThe Indian online video sector amassed an impressive 6.1 trillion minutes of consumption during a 15-month period spanning January 2022 to ...
- IPL mania drives connected TV ad spots up by 20%CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...
- 'Overwhelming response', says Disney Star; IPL TV viewership returns to pre-pandemic levels as viewer fatigue wears awayAs viewers returned to their TV screens for the sixth time in three years, they found other distractions when India returned to a more norm...
- 'RRR', 'Darlings' among most-watched films on Netflix in 20227 out of 9 Netflix movies featured in the global 10 for non-English films.
- Jio Cinema the big winner this World CupThe final between Argentina and France on December 18 attracted 11 million concurrent users on Jio Cinema.
- Blockbuster India Pakistan T20 World Cup match sets new viewership recordOn Disney+ Hotstar app, which streamed the match live, it was the highest-ever viewership at 1.8 crore beating the previous record of 1.4 c...
- Viewership number after 17 live matches: IPL fails to grow TV audienceAs per the BARC India viewership data sourced by ET, the network reached 302.8 million viewers of age above 2 years in the all India market...
- Broadcasters push for bundled ad sales as more viewers go digitalAnalysts believe that Star will have an advantage over competitors like Sony and Zee on the bundling front, because of the scale of their d...
- IPL player auction attracts 46.5 million viewers on Star SportsThe broadcaster, which was airing the auction for the first time after winning the global media rights for five years, said the response fo...
- Virat Kohli rules Indian TV screens tooAs India captain, he leads from the front, wears his passion on his sleeve, and under his captaincy, the Indian cricket team has acquired a...
- Kabaddi World Cup 2016 saw 114 million tuned inTo put in perspective, prior to 2016, two Kabaddi World Cups were played (in 2004 and 2007) and India won both of them, beating Iran each t...
- Doordarshan viewership poor despite hike in budget, expert hiringThe Broadcast Audience Research Council rolled out its first TV viewership measurement ratings for the first time recently.
- Multi-language commentary emerging as a new trend in sportsThe viewership of sports channels has increased in recent times following shift in the commentary to Hindi in India.
- IPL online viewership jumps 82% to 20 millionOnline viewership of IPL has increased more than 80% this year despite a fall in the twenty20 tournament's television viewership.
- Hindi channels air male-centric serials and reality showsAverage time spent by male viewers on Hindi general entertainment channels has grown by 30% in the past three years.
- Soccer eats into prime time spaceThe month-long soccer extravaganza came to a fitting finale, with the Azzurri dashing French hopes and claiming the coveted FIFA World Cup ...
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